News release by Color Factory

facebook icon linkedin icon twitter icon pinterest icon email icon CHICAGO | June 17, 2022 08:00 AM Eastern Daylight Time

The highly-anticipated, third permanent museum from Color Factory officially opened today in Chicago. The beloved destination immerses Chicagoans in art and color with experiences that engage all the senses, including 15 new installations and exciting artist partnerships across over 25,000 square feet.

Color Factory wants its visitors to experience artful wonder and to bring the joy and inhibition that they experience at the museum back into their everyday lives. With successful locations in New York and Houston, the Chicago museum invites guests to embrace play and discovery and to engage their senses in unexpected ways. Above all, Color Factory seeks to make the joy of art and color accessible to more people.

"We love Chicago and are thrilled to be opening our biggest museum to date in the heart of the city. We’re excited to share and celebrate the diversity, culture, and traditions of Chicago through these dynamic installations created in partnership with amazing artists. We can’t wait for guests to see, taste, touch, hear, and smell color in a whole new way!” said Tina Malhotra, CEO of Color Factory.

Partnering with both local and internationally-known artists and creatives, the new Color Factory was designed specifically for Chicago and takes guests on a unique, dynamic, and colorful journey. Local artists Edra Soto and Akilah Townsend worked with Color Factory to develop an interactive Chicago color palette; international artist Camille Walala has created an expansive maze inspired by the city’s architecture, while Yuri Suzuki’s experience plays with the connection between what we see and what we hear.

Additionally, Color Factory is partnering with local institutions like the Museum of Contemporary Art and Willis Tower, nonprofits like SocialWorks and 826CHI, as well as small businesses like Kurimu and Bon Femme both on-site at Color Factory and across the city.

As the largest exhibition space in the company’s history bringing together an impressive roster of artists and custom installations, Color Factory Chicago is expected to be one of the city’s top destinations in 2022 - one that should not be missed.

Color Factory Chicago will be open Tuesday - Sunday from 9am-8pm. Tickets are available for purchase for $38 for General Admission, and $28 for Children (3-12). To purchase visit:

Additional information on Color Factory can be found online at:



Color Factory is an interactive art museum that invites visitors to experience the joy of color through multi-sensory installations, immersive rooms, and carefully curated moments. In each of our locations, Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to bring more art and color to the world.

At the core of Color Factory's mission and work are our partner artists. These creatives, designers, and makers tell their unique stories through site-specific exhibits created just for Color Factory. Our experiences are thoughtfully designed to awaken natural curiosity and encourage uninhibited play. Every hue is hand-selected and paired with a sensory experience to unleash the full power and impact of color. Inspired by the cities that we call home, we create custom palettes for each of our locations and work to identify local charities and businesses to support and give back to the community.

Since our 2017 launch with a temporary space in San Francisco, Color Factory has grown into a series of permanent locations in New York and Houston, with a new flagship location in Chicago this year. To learn more, visit



Located in the heart of downtown Chicago, Willis Tower is an iconic urban destination and state-of-the art, human-centered workplace. Standing 1,450 feet and 110 stories tall, Willis Tower is one of the world's tallest buildings, offering the region's most breathtaking views of Chicago and Lake Michigan. The 103rd-floor Skydeck attracts more than 1.7 million visitors annually. The Tower recently underwent a $500 million restorative street-to-sky transformation that included the addition of Catalog, a 300,000 square-feet curated dining, entertainment and community experience, as well as a 30,000 square-foot outdoor terrace and 150,000 square feet of tenant amenity spaces. Willis Tower is the largest building in the country to have achieved LEED Platinum certification from the U.S. Green Building Council. For more information, visit or connect on Facebook or Instagram.


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Jalila Singerff | Senior Account Manager I | 613.614.6777


+1 613-614-6777


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