Consider Families With Kids During Benefits Enrollment

By Wendy Herndon

Offering family-friendly value-added services

Another benefits option relevant for families with children that is also in high demand is value-added services, which the majority of employees are looking for. The Aflac WorkForces Report finds that 63% of employees expect their employer to offer expanded benefits options such as telemedicine, employee assistance programs and bill negotiation services.

Demand may be high because of the practical help they can give to families facing stressful pandemic conditions. According to a Pew Research Center poll, 52% of employed parents with kids under 12 in the household say the pandemic has been a difficult time to handle child care responsibilities, up from 38% in March 2020. By offering value-added services, clients can give solutions to help build up employees’ emotional well-being.

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