Culture is the Engine of Innovation How Workiva’s leadership, engagement and inclusion strategies create a loyal workforce and innovative ideas.

Written by Erik Fassnacht

When Rice first joined Workiva as vice president of user experience, she knew the basic facts: that the employee engagement scores were very high — around 90 percent — and that attrition was under 6 percent. What’s more, the few who did leave the company sometimes became “boomerangs,” which are employees who follow an opportunity elsewhere only to return to Workiva later, after realizing that another company’s culture can’t compete.

“Normally when you join a company, the honeymoon period falls off at about six months, but in this case it was the opposite,” Rice said. “I kept thinking, how could the company culture be this great? I was a little suspicious at first. And then I realized, wow, it’s all real. I’m incredibly lucky.”

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