- Stock Availability for Premium products averaged 80%—higher than for regular products
- Discounting rose sharply from July 2022 to January 2023
- Regular prices dropped across most retailers during this period
DataWeave, a leading provider of Competitive Intelligence and Digital Shelf Analytics for consumer brands and retailers globally, recently released a new report, US Apparel eCommerce: Pricing and Stock Availability Trends on the Backdrop of Inflation. The report provides a data-rich overview of the fashion and apparel market, with pricing changes, stock availability, and discounting tracked across top retailers and brands. Across more than 40,000 leading fashion apparel SKUs between July 2022 and January 2023, DataWeave analyzes price changes, discounting, and product availability across top retailers in light of post-pandemic market dynamics and an inflationary environment.
DataWeave’s US Apparel eCommerce industry report 2023 looks at the impact of inflation on pricing in apparel, tracking consistent price drops across five major retailers over the past few months (with slight prices increases across two more). Analysis on pricing and availability of fashion apparel provides insight into broader trends during economic downturns or inflationary periods. “Apparel is seen as a discretionary spend, and as consumers feel the pinch of inflation, many are likely to cut down on their apparel purchases.,” said Karthik Bettadapura, CEO of DataWeave. “Amid this, our analysis identifies a trend of reducing prices across retailers and brands. This is also a sign that inventory has caught up with and overtaken demand.”
The US Apparel eCommerce report analyzes product availability in the last six months, and finds that across most retailers, it has risen and leveled out during this period. It goes on to compare stock availability of premium versus regular products. The report also includes a section on the complexities of product matching in apparel and how retailers can use this to improve their competitive price positioning.
“Pricing competitively is an important area of focus not only for retailers but also for brand manufacturers who sell on marketplaces,” said Krish Thyagarajan, President and COO of DataWeave. “With the price-conscious consumer market we’re experiencing, this includes keeping an eye on their online presence and benchmarking their discounting and pricing against competitors across all their products. Our US Apparel eCommerce report provides retailers and brands with a view into the current state of online apparel retail, as inflation continues to inform pricing decisions, and stock availability has rebounded after months of pandemic-driven supply chain challenges.”
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To reach its findings, DataWeave tracked the data of 40,000+ leading fashion apparel SKUs to analyze stock availability and discounts . The timeline of the analysis spans July 2022 to January 2023, capturing the state of the market as the economy moved from a supply-rich post-pandemic environment to a belt-tightening inflationary one.
DataWeave is a SaaS-based digital commerce analytics platform that provides competitive intelligence to retailers and digital shelf analytics to consumer brands globally. With DataWeave, retailers can make smarter pricing and merchandising decisions while consumer brands can optimize their digital shelf for KPIs like share of search, content quality, price competitiveness, and stock availability. DataWeave’s AI-powered proprietary technology aggregates and delivers actionable eCommerce insights across 500+ billion data points globally, 400,000 brands, 1,500+ websites, 20+ verticals, and 25+ languages. Learn more at DataWeave.com.
Meir Kahtan Public Relations, LLC (MKPR)