Degree® Partners with Leading Soccer Players Julian Alvarez, Thiago Silva, Mason Mount, and Diego Lainez to Inspire Fans to Move with Confidence
ENGLEWOOD CLIFFS, NJ
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December 15, 2022 01:00 PM Eastern Standard Time
Today, the world’s #1 antiperspirant and deodorant brand, Degree®, has come together with soccer stars Julian Alvarez, Thiago Silva, Mason Mount, and Diego Lainez to launch the brand’s new ‘Not Done Yet’ campaign.
As a proud partner of Premier League clubs Manchester City and Chelsea FC, the new Degree® campaign shows how even the world’s leading soccer players have been made to doubt themselves because of the judgment of others. Through relatable stories of self-doubt and eventual perseverance, Degree® aims to inspire a new generation to break through their limits and smash society’s narrow stereotypes to achieve their goals.
Included in the campaign is the story of 38-year-old Brazil captain and Chelsea defender Thiago Silva, who has battled the perception that he is too old to play at the top of the sport. Also featured is Argentina and Manchester City forward, Julian Alvarez, who works to ignore the noise of social media and prove he is ready to perform, while Mexico international player Diego Lainez looks to buck the thought that he hasn’t lived up to the hype that surrounded him as a young player. The players are shown battling back from the criticism to prove they are Not Done Yet in their professional soccer careers.
Fighting inner voices of doubt is a universal feeling. New research from Degree1 shows that narrow stereotypes hold people back from all types of movement, from avoiding a walk or swim to dance classes or pick-up games. In fact,
– 1 in 2 people do not feel free to move how and when they want (46%)
– 2 in 3 people believe stereotypes have a negative influence on people’s confidence to move freely in the ways they want to (68%)
Kathryn Swallow, Global Brand VP, Unilever said “As the world’s leading deodorant and antiperspirant brand, of course we never want sweat and odor to hold people back from moving with confidence. But we must go further than that. The reality is that many of us are made to doubt ourselves because of the narrow stereotypes that exist around how people express themselves, and how we choose to exercise – creating insecurities around how people should move. With our new Not Done Yet campaign, we wanted to inspire everyone to overcome their self-doubt with positive stories of some of the world’s best athletes smashing through their limits to reach the top of the game.”
The multi-channel campaign created by CSM Sport & Entertainment, will be rolled out in Argentina, Brazil, Mexico, UK, USA, Qatar, Colombia, and Germany. In the US, the campaign will span across TV, as well as social and digital.
Degree’s commitment to inspiring everyone with the confidence to move starts with its deodorants and antiperspirants, which eliminate sweat and odor as a barrier to movement. The Not Done Yet campaign will highlight the product benefits of Degree’s revolutionary 72-Hr Advanced range with MotionSense® technology. It aims to bring superior nonstop sweat and odor protection that keeps working longer than regular antiperspirants.
Degree® equips hundreds of thousands of young people from underserved communities with the confidence and opportunities to move through the brand’s Breaking Limits Program. The program provides funding and inclusive training materials that address social stigmas and inclusion in sport, to coaches in the US, UK, Brazil, Argentina and Mexico.
Find out more about how Degree® is empowering millions of people to move with confidence at DegreeDeodorant.com. #NotDoneYet
About Unilever
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 148,000 employees and generated sales of €52.4 billion in 2021. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic brands like Dove, Knorr, Hellmann's, Magnum, Axe, Ben & Jerry's, Degree®, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world's first purposeful brand, Sunlight Soap, more than 100 years ago, and it's at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
– improving the health of the planet;
– improving people's health, confidence, and wellbeing; and
– contributing to a fairer and more socially inclusive world.
While there is still more to do, in the past year we're proud to have achieved sector leadership in S&P's Dow Jones Sustainability Index, 'Triple A' status in CDP's Climate, Water and Forest benchmarks and to be named as the top ranked company in the GlobeScan/SustainAbility Sustainability Leaders survey, for the eleventh consecutive year.
For more information about Unilever and our brands, please visit www.unilever.com.
About the Degree® Not Done Yet Campaign
Degree® believes in the power of movement to transform lives, everyone should be able to experience all the incredible mental, physical and social benefits movement brings – whoever you are, however you move.
Yet we all have limits, and a fear of judgement makes us doubt our ability to push through, telling ourselves we can’t. Society equally limits us, telling us who can and can’t enjoy the benefits of movement, judging those who don’t fit their expectations.
Degree® is fighting for a world where everyone has the confidence to move more, by advocating for more diverse champions of movement to inspire the next generation of movers. To help challenge these barriers and inspire people to move beyond their limits, Degree® will champion and shine a light on the experiences of those who have challenged the idea of being done, providing authentic and unheard stories of how these individuals proved to society they are Not Done Yet.
Alongside the Not Done Yet campaign, through the Breaking Limits Program, Degree® is empowering young people with the confidence and opportunity to move more. Because, through movement, everyone can find the confidence to break limits and prove they’re #NotDoneYet.
About Degree® Advanced
Coinciding with the campaign is the launch of the new Degree® 72-Hr Advanced range with MotionSense® technology. As the first 72-hour nonstop protection with exclusive microtechnology, Degree® Advanced is designed to give superior sweat and odor protection, giving you the confidence that you are Not Done Yet.
About the Degree® Breaking Limits Program
The ‘Not Done Yet’ campaign supports Degree’s Breaking Limits Program; a long-term commitment to empower people with the confidence and opportunity to move. The program focuses on supporting youth from some of the most marginalized communities in the US and equips them with critical life skills such as confidence, teamwork and resilience.
Through the program, Degree partners with best-in-class sport-for-social-development organizations, such as Street Soccer USA, Generation Spirit, and Shooting Touch to provide youth with access to positive role models and mentors, as well as safe spaces to move, through sports-based programs. Degree® is also equipping coaches and community leaders with the skills to fuel long-term behavior change that will ultimately help transform the lives of the young people they reach.
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