Digitonic prepares to scale up amid growing demand for NextGen Newswire
Glasgow, United Kingdom
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March 03, 2023 03:00 AM Eastern Standard Time
UK-based technology-driven Investor Relations (“IR”) media company, Digitonic, is pleased to announce that it expects to scale up the distribution of its revolutionary new “NextGen Newswire” platform rapidly following its successful launch in January.
(Click the url above if you don't see a NextGen Newswire video)
NextGen Newswire leads Digitonic’s latest range of innovative IR services and distributes press releases to a global audience in an original and highly engaging way.
Digitonic has already begun to onboard clients to the service on 12-month contracts and is confident in converting the vast sales pipeline it has established during its successful international marketing effort this year.
This included pitching and demoing NextGen Newswire to more than 40 potential clients at the Vancouver Resource Investment Conference (VRIC) in January.
Likewise, Digitonic has signed a reseller agreement with iRPub to promote the product across all its US clients listed on the Nasdaq, the New York Stock Exchange, and the OTC. iRPub focuses on helping publicly traded companies substantially increase their market awareness, and reaches an engaged network of more than six million investors.
Digitonic is also in talks with two UK-based companies to agree similar reseller agreements. These would see the companies promote NextGen Newswire to businesses listed on the London Stock Exchange and Alternative Investment Market (“AIM”).
Grant Fraser, CEO of Digitonic, said: "We are excited about the rapid scaling up of our NextGen Newswire platform, which has already garnered interest from potential clients worldwide. Our innovative IR services, coupled with our relentless focus on results, compliance, and technical innovation, have positioned us as a leading player in the IR marketing space.
We are confident that our new range of products, including NextGen Newswire, will provide us with multiple sources of recurring revenue and take our business to the next level."
Looking forward, Digitonic’s international marketing efforts will continue in early March with its attendance at the annual Mineral Exploration & Mining Convention held by the Prospectors & Developers Association of Canada (“PDAC”) in Toronto. The event, which has been held annually since 1932, hosts more than 30,000 attendees from more than 130 countries.
With NextGen Newswire, Digitonic rapidly creates engaging videos of its clients’ upcoming newsflow narrated by a styled avatar using press release content. These are then distributed across the world’s most-visited financial content platforms including Bloomberg, Thomson Reuters and MarketWatch, among many others.
Alongside its unique AI Avatar video feature, NextGen Newswire offers powerful analytical and retargeting functionalities to provide unparalleled end-to-end service in its market.
Early feedback has shown the platform to also offer a powerful accompaniment to companies’ existing newswire providers. Several clients have found success in distributing NextGen Newswire’s videos in the trading sessions immediately following the initial release of news to engage as many existing and potential investors as possible.
Paul Ruffolo, Director of iRPub, commented: "We are thrilled to partner with Digitonic to promote NextGen Newswire to our clients listed on the Nasdaq, NYSE, and OTC. Our focus has always been on helping publicly traded companies increase their market awareness, and Digitonic's cutting-edge technology aligns perfectly with our mission.
We believe that NextGen Newswire's unique AI Avatar video feature will revolutionize how companies approach IR marketing, and we are excited to be part of this journey with Digitonic."
Digitonic’s pioneering technology has repeatedly driven record financial results since the Company’s launch in 2011. In 2021, revenues reached an all-time high of over $16 million propelled by the business’s increasing success in the IR space.
The Company has now completed the development of a range of next-generation IR products and is beginning to commercialize them across publicly-listed companies trading on the NYSE, Nasdaq, OTC Markets, TSX, CSE, NEO, LSE, AIM and ASX. NextGen Newswire is the first product to be launched in this range.
Digitonic expects its new services to provide it with multiple additional sources of significant recurring revenue, both in strong markets and any weaker ones that may occur in the future. The Company will re-examine a public market float as a potential source of funding for the services’ long-term growth following their launch.
As well as targeting entirely new areas of the IR market, the Company’s new platforms complement its existing services entirely.
About Digitonic
Digitonic is a UK-based technology-driven Investor Relations (“IR”) marketing company passionate about encouraging smart investing.
The Company has an enviable reputation in North America as the most trusted partner for investor relations marketing, built on solid foundations of compliance, technical innovation, and a ruthless focus on results.
Digitonic specialize in helping publicly-listed companies achieve and surpass their shareholder goals in a manner that protects brand and shareholder reputation. It provides a range of IR marketing services that combine high-quality, engaging content, pioneering technology, and industry best practices to raise awareness and drive investment into a company.
The Company’s services include two different types of engagement: always-on marketing and campaigns. Always-on marketing promotes investor acquisition, engagement, and retention at any time of the year, while campaigns drive short-burst activity and generate an immediate impact around great news flow. Digitonic owns ValueTheMarkets.com and is a Premium Provider to the OTC Markets.
Contact Details
Grant Fraser
+44 7967 302780
Company Website
