DIY Kitchens Gains Coveted Which? Best Buy for Innova Kitchen Units | News Direct

DIY Kitchens Gains Coveted Which? Best Buy for Innova Kitchen Units Online kitchen retailer gains coveted Which? Best Buy for Innova kitchen units

News release by DIY Kitchens

facebook icon linkedin icon twitter icon pinterest icon email icon West Yorkshire, England | May 31, 2023 10:42 AM Eastern Daylight Time


 DIY Kitchens, the UK’s number 1 online retailer of kitchens in the UK, has gained the prestigious Which? Best Buy for their Innova kitchen units, outstanding quality, customer satisfaction and value for money.

The Which? Best Buy accolade is synonymous with quality and excellence and is only given to products and services that deliver the best results in expert assessments.

An overall score of 75% or above*; a customer score of at least 70% and at least 3 stars in all survey categories, is required for a Which? Best Buy. DIY Kitchens achieved this and are now recognized as one of the highest-rated kitchen retailers in the UK.

"We are thrilled with the Which? Best Buy for our Innova kitchen units," said DIY Kitchens’ Marketing Director, Matthew Ellis. "This recognition is a testament to our commitment to providing our customers with high quality kitchens that are not only affordable but also exceeds their expectations. We are delighted that our efforts have been recognised by gaining this prestigious Which? Best Buy accolade.”

DIY Kitchens has established itself as one of the UK’s leading retailers of great value and high-quality kitchens in the UK. The company's commitment to quality, innovation and customer satisfaction for over 40 years, has earned it an incredibly loyal customer base and industry recognition. In a recent survey, 80% of respondents said they saved at least £1,000 with DIY Kitchens, based on quotes obtained from other companies.


Setting a new standard for the UK kitchen retail industry

DIY Kitchens are also raising the bar for the kitchen retail industry with its free online kitchen planner. Unlike any other planner, the DIY Kitchens’ planner produces a detailed, accurate and full product list, with transparent pricing that can be converted into a shopping cart by the DIY Kitchens team.

DIY Kitchens recognises that many customers do not want to go down the traditional route of making appointments with a kitchen designer, travelling to and from showrooms and dealing with pushy salespeople. They prefer instead to retain control of their kitchen, their design, their order and perhaps most significantly, their budget.

“We’re just not into high-pressure selling. We don’t even employ sales staff in our showroom; I think that’s why customers love visiting us so much,” Matthew Ellis explains. “However, our custom-made planner makes it possible to do everything online, at your own pace, in your own time and without the need to speak to anyone at all or even leave the house. It’s the most convenient, stress-free and fun way to buy a kitchen, which puts the customer in complete control!”

Cento Modern Kitchen
Cento Modern Kitchen

Further Details

DIY Kitchens is part of the Ultima Furniture Systems group of companies - a UK-based, entirely family-owned kitchen manufacturing business based in West Yorkshire. Founded in 1982, the company currently employs over 300 people working out of sixteen factory locations. DIY Kitchens is the UK’s leading specialist online kitchen retailer, supplying thousands of kitchens to customers across the UK every year.

For more information about the story contained in this press release, or the company itself, please contact: 

Ecommerce Website: 

Online Kitchen Planner:

Advice site:


Contact Details


DIY Kitchens


Ray Krzeminski


+44 7972 928113


Company Website

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DIY KitchensInnova kitchen unitsMatthew Ellis