Electric Guitar prepares to disrupt digital marketing sector through RTO of 3radical and AIM listing | News Direct

Electric Guitar prepares to disrupt digital marketing sector through RTO of 3radical and AIM listing

Electric Guitar PLC
News release by Electric Guitar PLC

facebook icon linkedin icon twitter icon pinterest icon email icon London, UK | April 22, 2024 08:02 AM Eastern Daylight Time

 

Electric Guitar PLC (LSE:ELEG) CEO John Regan joins Proactive's Stephen Gunnion with details of the company's pending a quotation on London's AIM through a reverse takeover over (RTO) of 3radical Limited.

Regan discussed how the company aims to capitalise on structural disruption in the marketing industry driven by privacy laws, AI, and consumer expectations for personalization.

He elaborated on the RTO of 3radical and how it aligns with Electric Guitar's vision of leveraging first-party data for more effective marketing.

3radical has created and proven a Software as a Service platform, 3radical Voco, which enables organisations to engage individuals and request their data directly using progressive and interactive digital experiences, at scale. This data can be critical for marketing and for providing a compelling customer experience, optimising communications, designing products and services and, ultimately, driving revenues.

Regan said the company's strategy will continue to be to capitalise on structural disruption in the marketing industry through additional acquisitions.

 

Contact Details

 

Proactive UK

 

Proactive UK

 

+44 20 7989 0813

 

UKEditorial@proactiveinvestors.com

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