Diversity in haircare is a lot more than just putting someone with curly hair in a campaign. It's about understanding what that hair really needs to look its best and making sure those needs are met. Recently, Matrix Artistic Director and Ulta Senior Vice President, Store & Services Operations, Nick Stenson, teamed with YourUpdateTV on a satellite media tour to discuss the importance of brands embracing diversity in haircare and some popular new trends and products.
A video accompanying this announcement is available at:https://youtu.be/wHiK92Bzu1s
Haircare giant Matrix is rebranding, and a major part of its overhaul is making serious moves to address the fact that the country is getting increasingly more diverse. With more and more people embracing their natural hair textures, it's crucial for haircare brands to make sure that everyone's hair-care needs are served.
Enter the "Hair Diversity Matrix”. The system, created in collaboration with internal labs, hairstylists, and the brand's education community, consists of four key dimensions: level, underlying pigment, diameter, and pattern. The Hair Diversity Matrix ensures that all products and education materials are developed to address the needs of every hair type.
Nick’s favorite new product?
The Unbreak My Blonde Collection. Now salon clients can take home an effective survival kit, designed to strengthen, nourish, and revive lightened, bleached, colored and chemically-treated hair after they leave the salon. The new MATRIX Total Results Unbreak My Blonde three-part system leaves hair 3x stronger after lightening, highlights or any in-salon chemical service and works for all hair types and textures.
The innovative, sulfate-free formulas feature citric acid, which reinforces the structural bonds that are often compromised by hair color, bleach, and texturizing chemicals.
For more information, visit Matrix.com
About Nick Stenson:
As an international beauty expert and celebrity stylist, Nick Stenson advises a wide range of celebrity clients, film directors, theatre touring companies, network news programs and the elite of New York’s Fashion Week. He routinely flexes his fashion muscle to establish an ever-changing vogue in beauty trend innovation for both hair and skin. As the Chief Artistic Director for ULTA Beauty, Nick has the privilege of setting the course for salon and services direction through trend development, as well as for training and advising stylists at over 950 salons and stores across the country. As the Chief Artistic Director for ULTA Beauty, Nick has the privilege of setting the course for salon and services direction through trend development, as well as for training and advising stylists at over 950 salons and stores across the country. As Artistic Director and celebrity stylist for Matrix, a L'OREAL brand, Nick serves as a platform artist and spokesperson to some of the world’s best stylists at national venues such as Matrix Imagination, Destination Premiere, America’s Beauty Show and other industry trade shows.
MATRIX, the leading professional haircare and haircolor company in the United States, is part of L’Oréal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: COLORGRAPHICS, COLORINSIDER, SOCOLORSync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips!
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