Similar to so many other small business owners (restaurants, shops and other local services), the leaders running youth sports programs have faced an evolving multitude of challenges over the past 20 months as the pandemic continues to impact both the programs and the kids they serve. Recently, Olympic Gold Medalist Benita Fitzgerald Mosley participated in a nationwide satellite media tour to discuss the importance of organized sports for every kid, family and community.
A video accompanying this announcement is available at: https://youtu.be/3jFXybKQ8qA
Latest data shows more than 25% of kids stopped playing sports & many sports programs have ceased operations or have returned in a limited fashion. The stark realities of the pandemic are that there are far too many kids that have been left without access to the physical, mental and emotional benefits sports offer and the lack of access to sports for kids in underserved communities has been exacerbated by the pandemic.
For kids, spending time engaging in physical activity through organized sport, free play, at school, and with friends is vital to childhood development and society’s overall well-being.
At LeagueApps, Benita leads a program called FundPlay to help address the systemic participation and accessibility gaps. Its mission is to support youth sports organizations and foster those important sports experience opportunities for young people in underserved communities.
FundPlay, a National Youth Sports Strategy Champion, offers a quarterly grant program where it awards sports-based youth development organizations with FREE lifetime access to the LeagueApps youth sports technology platform, cash awards and other benefits to help youth sports leaders build organizational capacity. By the end of this year, under Mosley’s leadership, FundPlay will have awarded more than 100 grants, ensuring nearly 300,000 kids have access to sports.
For more information, visit leagueapps.com/tour.
About Benita Fitzgerald Mosley:
Fitzgerald Mosley, an Olympic Gold Medalist, is responsible for stewarding the LeagueApps NextUp community and FundPlay program to support youth sports organizations and foster sports experience opportunities for young people from underserved communities. She also serves as the executive director of the PLAY Sports Coalition, a unique coalition of thousands of stakeholders across the national and community youth sports industry. Prior to joining LeagueApps, Fitzgerald Mosley served as Chief Operating Officer for the United States Olympic & Paralympic Committee and Chief of Sport Performance for USA Track & Field.
LeagueApps helps leading youth sports organizations operate and grow with the industry’s most comprehensive youth sports management platform. Powering thousands of leading organizations from professional leagues and teams to clubs and camps, LeagueApps is on a mission to bring the benefits of sport to kids everywhere. Through its NextUp program, LeagueApps goes beyond technology to provide industry leaders with opportunities for professional development and relationship building. LeagueApps also operates FundPlay, a program that supports sports-based youth development organizations to address issues of accessibility and equity. Learn more at leagueapps.com.
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