Family Quest Entertainment, a new live event organization specializing in family entertainment and education, launched today as the parent company for Jurassic Quest and Brick Fest Live. Backed by L2 Capital, Family Quest Entertainment named longtime entertainment executive Jeff Munn the company’s first CEO. Munn was most recently the CEO of Jurassic Quest and will now oversee all properties under the Family Quest Entertainment umbrella.
The announcement coincides with the 10th anniversary of Jurassic Quest, which has hosted over 10 million guests in more than 250 cities throughout North America since it launched in September 2013.
“With a portfolio that includes the highest attended dinosaur exhibition in North America and the number one attended brick event for families, Family Quest Entertainment is already garnering paid attendance numbers that position us as one of the top family touring companies,” said Munn. “We plan to expand Jurassic Quest and Brick Fest Live into new markets, offer new experiences, and bring positive family memories to even more fans worldwide. We will be adding even more properties to Family Quest Entertainment in 2024.”
Munn added, “Our goal is to create engaging moments and interactive opportunities through entertainment. We are proud that Jurassic Quest is the largest, most scientifically realistic dinosaur experience on the continent, and Brick Fest Live unlocks imagination and creativity through hands-on engagement. We will continue to prioritize edutainment throughout Family Quest Entertainment.”
L2 Capital acquired Jurassic Quest in 2019 and added Brick Fest Live earlier this year, setting the stage for the launch of Family Quest Entertainment. Across the properties, Family Quest Entertainment projects more than 3 million attendees in 2024 and will continue to expand partnerships, which currently include local and regional sponsors along with national brands such as eBay, State Farm, and T-Mobile.
Notable figures about each property:
250+ North American cities played
Over 10 million tickets sold in 10 years
Over 2 million social media followers
Brick Fest Live:
57 U.S. cities played in 67 venues
Over 1.1 million attendees since 2014
Owns Guinness World Record for the Largest LEGO Mosaic of a LEGO minifigure
As part of the announcement, Family Quest Entertainment named Tyler Semerdjian Chief Marketing Officer, Amanda Gabelman Vice President of Brand & Experience, and Andriana Magness Vice President of Tour Development & Routing. Semerdjian worked as the VP of Marketing for the San Diego Seals in the National Lacrosse League before joining the organization in July 2023. Gableman spent over 12 years at Feld Entertainment and more than four years at the Harlem Globetrotters before joining Jurassic Quest in 2021. Magness worked for VStar Entertainment Group for over 15 years in their booking department prior to joining Jurassic Quest in 2020.
“Under Jeff’s leadership and an incredible team with unmatched industry experience, Family Quest Entertainment will create countless memories and learning opportunities for millions of families every year,” said L2 Capital Partner Lorin Cassidy Wolfe. “We look forward to growing our platform globally.”
Munn spent over three decades of his live events career with the Harlem Globetrotters, where he served in various executive capacities, including Chief Operating Officer. He was named CEO of Jurassic Quest in August 2022 and held that position for 13 months until his role was expanded as the CEO of Family Quest Entertainment.
About Family Quest Entertainment
Family Quest Entertainment produces and presents unique interactive family experiences that entertain and educate. Its properties are designed to create memorable moments that spark joy for families around the world through the power of imagination and discovery. Its current brand portfolio includes Jurassic Quest and Brick Fest Live, which have collectively entertained millions of families in over 250 cities. Family Quest Entertainment is owned by L2 Capital Partners. For more information, visit www.familyquestentertainment.com or LinkedIn.
About Jurassic Quest
Jurassic Quest is the largest and most realistic dinosaur experience in North America and part of the Family Quest Entertainment portfolio. Since 2013, Jurassic Quest has entertained over 10 million fans in over 250 cities with an up close and personal look at the giants that once ruled the Earth. Developed with leading paleontologists, each dinosaur is brought to life using realistic likenesses, movement, and sound. Jurassic Quest is a leader in edutainment, bringing the classroom to life for families, educators, and dinosaur fans of all ages. For more information and tickets visit www.jurassicquest.com.
About Brick Fest Live
Founded in 2013, Brick Fest Live is the number-one attended brick event for families worldwide. As part of the Family Quest Entertainment portfolio, Brick Fest Live produces events in venues across the United States, in addition to selling licensed LEGO® merchandise at each of its brick-themed events and through various e-commerce channels. The Brick Fest Live experience brings a fresh perspective to family-friendly events by celebrating LEGO® products and the lifelong love for brick-building. Its shows include over 1 million bricks on display, as well as several hands-on activities and attractions that provide families with fun, safe, educational, and interactive environments designed to inspire, educate, and entertain.
About L2 Capital Partners
L2 Capital (www.L2Capital.net) is a lower middle market private equity firm in Devon, PA and Miami, FL that has delivered market leading returns since 2010 by investing in niche lower middle market leading consumer and business services companies. L2 executes a differentiated operations-focused strategy by targeting founder and entrepreneur-led businesses that are at an inflection point where L2's breakthrough growth framework and direct operating expertise can quickly accelerate market share gain.
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