Fastest Growing North American-Based Sports Media Company, Basketball Forever, Signs First North American Gaming Partnership with Dabble | News Direct

Fastest Growing North American-Based Sports Media Company, Basketball Forever, Signs First North American Gaming Partnership with Dabble Basketball Forever will continue its North American expansion with the launch of new real-money and free-to-play games debuting during the NBA season

News release by Basketball Forever

facebook icon linkedin icon twitter icon pinterest icon email icon NEW YORK | February 27, 2024 07:58 AM Eastern Standard Time

 Basketball Forever, one of the fastest growing and most engaged independent sports content brands in the world, announced its first North American gaming partnership with fantasy operator Dabble to offer free-to-play games to North American audiences. Though more than 50% of its website traffic and user base comes from the United States, this will mark Basketball Forever’s debut into the North American market. Since launching in the U.S. at the start of 2024, Dabble has garnered over 500,000 unique downloads and amassed more than 10,000 players, proving to be one of the most appealing fantasy operators in the industry.

The partnership kicked off during NBA All-Star weekend when Dabble offered Basketball Forever’s Hot Hands game during the 2024 All-Star Game. The opening day saw nearly 10,000 players participating, culminating in more than 70,000 total sessions over All-Star weekend.

“Our launch with Dabble during All-Star weekend proved that we are definitely in the right place at the right time by expanding our business operation into North America,” said Alex Sumsky, CEO and co-founder of Basketball Forever. “Our success with Dabble will be an incredible case study of what we can offer to North American fantasy and real money operators—something we have a proven track record of in Australia. For instance, through our content portfolio in Australia, we were able to drive A$15 million of LTV to TAB whilst only spending A$500,000 on player acquisition. With a highly engaged audience and an extremely low cost per acquisition, we can offer American operators the same type of impact, as well as the eventual launch of our own owned and operated products and game suites”

Basketball Forever will offer Hot Hands again on March 26 during a matchup between the Los Angeles Lakers and Milwaukee Bucks. To play the game, users are given randomly generated, personalized bingo cards filled with player prediction tiles. Tracking the progress of selected player performances in real-time, users chase winning combinations, creating an immersive and interactive experience that blends the thrill of live sports with the anticipation of winning. All a user needs to do is complete a line to win a prize and fill the board to claim the jackpot.

Two additional games, V.O.A.T. and Streaker, are currently in development and will go live before the end of the 2024 NBA season. In V.O.A.T., players will answer a series of live questions across various in-game events, testing knowledge and strategic decision making. Incorrect guesses eliminate users until one is left standing. The winner scoops the prize offered for that game. In Streaker, users will participate in a pick-em style game built around digital trading cards with trading mechanics. Both games will be offered as free-to-play versions for now, with real-money versions offered in the immediate future.

In open beta, the V.O.A.T. product boasted a 91% organic retention rate with the 30,000 strong user base averaging 35 unique sessions per week on the game.

“With our V.O.A.T. game, we were able to acquire our entire beta population and watch it grow four times over without spending a dollar on marketing or user acquisition tactics,” said Basketball Forever Chief Strategy Officer Nick Kelland. “Because we own and operate our games, the majority of Basketball Forever’s content can have V.O.A.T.-related calls to action integrated, which is a pure opportunity for free daily user acquisition. We are expecting V.O.A.T. to grow to 300,000 users by the end of 2024 with a CPA of essentially $0.00. This is a massive opportunity for brands and sponsors in the North American market to reach a large and motivated audience for an extremely low cost.”

Founded in 2015, Basketball Forever is a digital media platform creating news and content on the global basketball market. For more than a decade, the company has built its brand organically from Australia, amassing a monthly global audience of more than 110 million unique visitors. Previously, all of its partners, sponsors and development efforts focused on the Australian market, even though the platform reaches 45 million unique visitors per month from the United States alone. With its first major push into the North American market, Basketball Forever will be making several strategic business announcements in the upcoming months.  



Basketball Forever was founded in 2015 with a mission to celebrate the game and embrace its ability to unite people from all over the world. The brand reaches millions globally as the best source of breaking news, commentary, rumors, and culture through a uniquely social-first approach, bringing the best content to the consumer and removing the barriers between the creative and the consumer.


The company is currently the top ranked global sports company amongst millennials by engagement, garnering 3.9 billion impressions yearly, with a monthly global reach of 105 million unique visitors.


For more information and to subscribe, please visit: 


Contact Details


Hot Paper Lantern


Sterling A. Randle


+1 801-319-6153


Company Website