Get Ready for Camping Season! Campspot just announced the Campspot Outdoor Almanac—the inside scoop on all things outside
It’s officially camping season. For many camping enthusiasts now is the right time to learn more about their favorite outdoor activity and resources available to them. Recently, Chief Marketing Officer at Campspot, Erin Stender, conducted a satellite media tour to talk about new camping trends and the launch of the Campspot Outdoor Almanac.
A video accompanying this announcement is available at: https://youtu.be/WdJrAcnUDiQ
While the outdoors industry tends to talk about camping as a trip, a travel choice, an adventure, our recent survey data found that 90% of campers believe that camping has given them the opportunity to create lasting memories for themselves and their families. Camping isn’t just a trip. Camping is a lifestyle — and a powerful one that people use as a lifeline to escape their busy and chaotic lives.
· 96% of campers say camping improves their mental health
· 83% of campers see camping as a lifestyle that allows them to explore different places throughout the year
· 33% of campers have a goal of becoming a full-time camper
· Relaxation is the number one most common reason for going camping
Brought to you by Campspot + Pinterest, The Campspot Outdoor Almanac is the outdoor enthusiast’s guide to key information, dates, and trends about their favorite outdoor activities—camping included.
From fishing to national parks to seasonal recipes the Campspot Outdoor Almanac has eight sections that feature key dates and events, trends, expert advice, and destination spotlights to inspire your adventures this summer and fall.
The Campspot Outdoor Almanac is a free biannual digital and print publication. To sign up to have our next issue delivered straight to your door, visit: http://www.campspot.com/about/outdoor-almanac
About Erin Stender:
As Chief Marketing Officer at Campspot, Erin Stender leads the company’s marketplace programs as Campspot continues its mission to help more people get outdoors and make camping memories. She focuses on bridging the software and consumer platform marketing programs while further expanding its advertising reach, brand awareness, and growth efforts. Stender has nearly two decades of SaaS and e-commerce marketing experience, with a track record of building brands, growing high performance teams, and designing impactful go-to-market, integrated marketing programs. She most recently held the role of Vice President of Marketing at Neon One, a nonprofit software company, where she led marketing and corporate brand strategy and spearheaded a comprehensive visual rebrand and a product unification effort. Prior to Neon One, Erin held senior roles at industry-leading B2B and B2C organizations including Bodybuilding.com, Classy.org, Evernote and Active Network. Her experience across both start-up and mature corporate environments, including an IPO, has centered on scaling demand, building content-driven growth engines, and building customer-centric experiences.
Campspot is a leading online marketplace for RV resorts, family campgrounds, cabins, glamping options and more, providing access to more than 140,000 campsites across the United States and Canada. Campspot’s real-time, cloud-based campground management solution enables a best-in-class reservation system (site inventory and ancillary add-ons) by giving its customers a POS system and the necessary management tools (utility billing, housekeeping tracking, etc.) to provide the best possible user experience. Campspot provides an intuitive easy-to-navigate guest booking experience that returns relevant and easy-to-modify searches, making planning a vacation seamless. For more information, please visit www.campspot.com. Follow Campspot on Facebook, Instagram, and Twitter. Download the Campspot Mobile App on Apple IOS HERE and Android HERE.