From the pandemic years that saw spirits and wine sales increase, 2022 pivoted, with health and wellness becoming front and center, according to Getir, the pioneer of ultrafast grocery delivery, and their proprietary data and insights. With 2022 almost in the bag, Getir Delivered, a global1 year-in-review report, took a look back at customer purchasing behaviors in 2022 using its proprietary AI driven data. What did this almost post-pandemic year tell us about ultra-fast purchasing habits?
“Getir, first and foremost, is a technology company. With over seven years in business, our deep inventory of data and AI is consistently learning and allowing us to understand our customers and anticipate their needs and desires,” said Elif Çar, Chief US Transformation Officer, Getir. “As we look to 2023 and beyond, we continue to see a positive demand for the conveniences that ultrafast grocery provides, from essentials to last-minute indulgences.”
Global Delivery Distance Traveled: 200MM+ KM (124MM+ Miles), more than 260 trips to the moon and back
Most Popular Global Order Days: Saturdays and Sundays
Most Popular Global Order Times: Between 19:00 - 21:00 (7:00 p.m. – 9:00 p.m.)
Health & Wellness
After pandemic years filled with over-eating and inactivity across the EU, the U.K., and the U.S., health, and wellness took front and center with non-alcoholic beverages, fresh fruits, and vegetables driving purchasing behaviors. Bottled water, bananas, and apples topped the list. The outliers, the U.K. and Netherlands, whose sweet tooth drove their desires, with confectionery coming in as one of their top in-demand categories.
As temperatures dropped and customers hibernated from the cold, orders increased globally over the winter months, with March, followed by February, seeing the highest number of orders. Soup, broth, and ramen sales increased, keeping everyone warm.
For all those last-minute planners, Getir to the rescue! Chocolates and roses were one of the most popular items delivered on Valentine’s Day, increasing +92% globally. With condoms delivered within minutes, those numbers hit an all-time high leading up to Valentine’s Day where sales were up, globally, 29%. The U.S. saw over a 200% increase in condom sales. Romance is alive!
Summer Heat Waves
Summer 2022 was one of the hottest on record across the EU, the U.K. and the U.S. It’s no surprise that ice cream was in high demand during the warmest summer months. The most in-demand flavors by country:
France: Cookie Dough
Netherlands: Exotic Fruits
Portugal: Caramel Brownie
United Kingdom: Chocolate/Cookie Dough
United States: Cookie Dough
FIFA World Cup
While alcoholic beverages may have been banned at the World Cup this year, customer demand for alcohol increased during the games. Beer took the lead over wines and spirits. The in-demand beverages by country:
France: Corona Extra Beer
Germany: Augustiner Lagerbier Hell
Italy: Birra Moretti Ricetta Originale Chilled
Netherlands: Heineken Pilsner
Portugal: Super Bock Mini
Spain: Mahou Clásica Pale Lager Beer
United Kingdom: Heineken Silver Beer Lager
United States: Stella Artois Belgian Beer
1Getir global data sourced from January 1, 2022 through November 30, 2022, includes France, Germany, Italy, Netherlands, Portugal, Spain, Turkey, U.K.,U.S.
Getir is the pioneer of ultrafast grocery delivery. The tech company, based in Istanbul, has revolutionized last-mile delivery with its “groceries in minutes” delivery proposition, offering approximately 2,000 everyday items to its customers. Getir was founded in 2015 and operates in Turkey, the U.K., the Netherlands, Germany, France, Spain, Italy, Portugal and the U.S. Learn more at www.getir.com/us.