New York, New York | October 28, 2022 08:07 AM Eastern Daylight Time
Charlotte-based department store, Belk, is introducing a new “clean” look in their beauty department. As of October 14th, 2022, the retail giant began selling the clean beauty brand, glowoasis, a vegan, probiotic skincare line at 21 of their Southeastern department stores as well as on Belk.com. This new rollout is part of their newest “clean beauty” department.
“We are thrilled to become part of the Belk family,” said Vera Oh, Co-Founder, glowoasis. “At glowoasis, we pride ourselves on being an innovative clean beauty brand and are so excited to showcase our brand to so many more people.”
All nine SKU’s in the glowoasis line, which includes hero products such as milkdew, a ph-balancing moisture milk toner and glowburst, an intense hydration boosting gel-like cream, award-winning cloudcleanse, a whipped foam cleanser and their newest launch, the probiotics + triple peptide refreshing eye cream will be available in store and online with prices ranging from $26 to $48.
About glowoasis: Founded in 2020, glowoasis is a vegan probiotic skincare brand that’s clean, Cruelty-Free, non-GMO, and safe for all. We genuinely care about skin health (both yours and ours). That’s why we’ve created skincare that’s 100% vegan, natural, yet still incredibly effective. Using Liposomal technology, our vegan probiotic skincare goes deep down into the skin’s innermost layers to balance and strengthen your unique microbiome and deliver the essential nutrients and health benefits your skin craves. Whether you’re a skincare expert or just beginning your journey, come reach your healthiest skin with glowoasis.
Charlotte-based Belk, Inc., a privately-owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family, and giving back to the community. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com and through the mobile app. For over 130 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations, and families when they need it most.
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