Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has appointed Kandi Gongora to the newly created position of Chief Transformation & People Officer. In this new role, Kandi is responsible for driving company growth as a leading full service Digital Agency by ensuring the business maintains relevant, innovative and industry-leading standards as the world of work and the landscape of business continues to shift and transform.
As Chief Transformation & People Officer, Gongora will be responsible for overseeing the entire organization's brand messaging by considering people, data and infrastructure in a cross-functional way, thus ensuring a seamless transformation across the organization. Gongora will manage employee experience, Center of Excellence, sales operations, internal communications, and business & organizational strategy. She also maintains a global perspective while overseeing Goodway’s international arm, CvE. This role will enable collaboration, cohesion and communication across all functions and employees.
“When exploring existing titles such as Chief Operating Officer and Chief People Officer, I realized these titles didn’t fit the gap I was looking to fill. When I really thought about what the next iteration of people experience and organizational excellence would be, I knew that a Transformation officer was really the way of the future,” said Gongora. “Moving forward, as we adapt and change to a post-pandemic world, we will have to look at things differently and transform in life and as organizations. With compassion as my guide, I’m excited to drive change as CTPO.”
This CTPO role is fast-paced, high-impact, and requires both the flexibility and learning agility to pivot with changing business needs and industry trends. Gongora is one-part architect of change, one-part people coach, and one-part mobilizer who can inspire people to make change happen. With businesses looking ahead, there is a need for adaptability and agility within each organization. The future of work and the future of business is evolving, and new roles like the Chief Transformation & People Officer will help businesses to thrive.
“We are thrilled to see Kandi take on the new Chief Transformation & People Officer position, an important role that we believe will emerge across industries,” said Jay Friedman, President of Goodway Group. “Kandi is well respected amongst her colleagues and the leadership team and has a passion for working with others to create new experiences that push Goodway Group forward. As a fully remote organization, we need leaders who can connect with our employees through any and all mediums, and Kandi is that person. With her at the helm of our people and organizational operations, I’m confident that Goodway Group will continue to rapidly grow with one of the best teams and company cultures in the business.”
Goodway Group has consistently been recognized for its company culture by organizations such as Fortune’s Best Places to Work, Glassdoor, Ad Age’s Best Places to Work List and Digiday’s Work/Life Award.
In 2021, Goodway Group was ranked third on Ad Age’s 2021 Best Places to Work list, an annual ranking of companies that lead the pack in benefits, culture and other key factors. Ad Age recognized Goodway Group for its unique remote workforce model and history of putting its employees first. Additionally, Goodway Group has launched key initiatives including Community Resource Groups to provide a safe space for employees to connect and express themselves, ongoing leadership education programs, a well-being program, and additional work/life integration with company-led virtual childcare and flexible work hours.
Gongora previously served as VP of people and organizational development and has been at Goodway Group since 2016. Recently Gongora was a part of building a ‘Teams Leading Teams’ model, which focuses on more collaboration and networking and breaking down traditional siloes. Gongora is a member of the Global Goodway Leadership Team and answers directly to the company President, Jay Friedman.
About Goodway Group:
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, data science, and analytics, Goodway helps advertisers get the most value out of every impression across all performance media, including programmatic, social, search, CTV and more. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Honestly, Smart, Digital.
Kite Hill PR for Goodway Group