Goodway Group Appoints Media Executive, John Davis, as SVP of Brand Direct The industry veteran joins the agency to bolster its brand direct and retail media network services
New York, NY
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November 03, 2022 09:30 AM Eastern Daylight Time
Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, has appointed industry veteran John Davis as Senior Vice President of Brand Direct. Davis manages Goodway Group’s Brand Direct and Retail Media Network verticals, broadening the media agency’s line of business and advising on optimal client solutions. He will report to Michael Hayes, Chief Growth Officer.
In his new role, Davis will collaborate closely with other key functional area leads, including business development, strategy, media solutions, analytics and technology to deliver comprehensive solutions for clients that drive real business outcomes.
"Goodway Group is experiencing an exciting trajectory of growth right now," said Davis. “With our expansion into retail media and full commerce capabilities, it’s the perfect time to come on board as my background and expertise can help drive continued advancements. I am excited to be working alongside such a knowledgeable team of brand marketing experts and data practitioners to drive innovative solutions and profitability for our valued clients."
Davis joins Goodway Group with more than two decades of experience leading internal operational processes and system improvements. A battle-tested media strategist with proven results, he brings with him a track record of advancing business growth and increasing revenue and profitability for agencies and clients. This expertise is complimented by his time at Omnicom’s media arm OMG, where Davis helped unlock agency-wide efficiencies and drive incremental revenue across multiple business units, built cross-region scalable processes for media, data, and measurement, and stewarded a unified data solution to elevate the organization’s intellectual product.
"John has extensive expertise in media, data, and measurement,” said Michael Hayes, Chief Growth Officer Goodway Group. “As we continue expanding our brand strategy, he will be a valuable asset in positioning Goodway Group as a premier, strategic partner and trusted advisor for brands looking to understand the true value of their media investments. We are thrilled to have such an experienced and media-savvy executive join the leadership team and help drive growth for Goodway Group and our clients."
Previously, Davis managed a roster of blue-chip clients, including Lowe’s Home Improvement, General Electric, Hershey’s and State Farm. Prior to leading OMG’s investment operations practice, he managed OMD’s U.S. Digital Investment practice, where he oversaw 250+ digital media practitioners. Prior to this, he was an Account Director at Initiative, where he played a critical role in building the company’s North American digital practice.
About Goodway Group
Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.
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