Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced today the appointment of Susan Kirksey to Vice President of Media Solutions following two and half years serving as Media Center of Excellence Director. Amid her promotion, Amanda Martin will expand her role within the senior leadership team as SVP, Corporate Development & Strategic Partnerships, to bring the company’s expertise and partnerships into alignment through the agency’s innovative Centers of Excellence.
Established in October 2019, Goodway Group’s Center of Excellence aims to standardize best practices and benchmarks across the agency to deliver clients world-class performance and value. Unlike other organizations, Goodway Group’s Center of Excellence consists of four unique Centers focused on specific disciplines such as Programmatic, Search, Social, and Ad Operations. Cross-channel integration is the key to successful media strategy and execution for sophisticated brands looking to create a personalized experience that customers expect across the buyer’s journey. Knowing media strategy cannot live in silos by channel, it was imperative that the Centers of Excellence be connected. Each Center is helmed by an expert in the field to outline best practices, steer innovation, maintain the highest quality standards and drive media efficiencies throughout the company. Since launching, the Center of Excellence has provided significant value to Goodway Group and its clients, establishing formal standards and commitments, and ensuring 100% of standards are met.
“There is a common belief that if you only focus on one practice area you are a better expert in that field. Through the Center of Excellence, we have found an innovative way to bring that niche level of excellence into an agency with varying areas of expertise to deliver superior performance that is multi-faceted,” said Jay Friedman, President, Goodway Group. “I am thrilled to see Susan and Amanda step into these new roles that will take Goodway Group’s expertise to the next level and drive media buying and strategy excellence for our valued clients.”
Traditionally developing and launching a single Center of Excellence takes three or more years, however, Goodway Group’s first Center was developed in six months. Having demonstrated a clear return-on-investment early on, Kirksey replicated the model to enhance the agency’s expertise in key focus areas including Programmatic, Search, Social, and Ad Operations. As a result, Goodway Group is able to deliver enhanced services and results to brands and partners that far outperform industry benchmarks. In her new role as VP of Media Solutions, Kirksey will leverage her experience founding Goodway Group’s Centers of Excellence to guide Goodway Group’s approach to media investment, activation, execution, optimization, and performance, as well as ensure the media solutions team delivers results that provide a tangible return on investment for clients.
“It has truly been a pleasure bringing our vision for the Center of Excellence to life over the last two years to exemplify Goodway Group’s commitment to quality, exceptional standards, and thought leadership,” said Susan Kirksey, VP Media Solutions at Goodway Group. “In a short period of time, we’ve been able to significantly elevate our digital media performance for our valued clients. I’m excited to step into this new role, expanding my focus to driving excellence across all of the agency’s media solutions efforts.”
In an expanded role, Amanda Martin as SVP, Corporate Development & Strategic Partnerships will bring the Centers of Excellence and Partnership teams together, and the agency’s learning and development, innovation, and partnerships under one umbrella to directly inform the agency’s client work. Previously, Amanda led the partnership team often working in collaboration with the Centers of Excellence to pursue new partnership opportunities. In her role, she drove industry innovation, thought leadership, and enterprise relationships including establishing industry-leading supply path optimization (SPO) and a partnership with PubMatic. Now, she gains the means to not only craft new and compelling ideas around the agency’s partnerships, but also a team dedicated to supporting her in guiding those ideas from concept to reality.
“Working with the Centers of Excellence has enabled Goodway Group to explore creative, new agency partnerships,” said Amanda Martin, SVP, Corporate Development & Strategic Partnerships at Goodway Group. “These partnerships bring our clients unique and dedicated attention and recommendations for their campaigns and in much less time than they would receive elsewhere. I look forward to seeing what we can accomplish as we bring the teams together to create advancement and bring partnership into alignment.”
About Goodway Group
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs – and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com.
Kite Hill PR