Heather Jacoby, CEO and Founder of Asé Pure Naturals, Completes First 50K Ultra Marathon, Attributes CBD Use to Her Achievement | News Direct

Heather Jacoby, CEO and Founder of Asé Pure Naturals, Completes First 50K Ultra Marathon, Attributes CBD Use to Her Achievement Heather Jacoby recently completed her first 50K Ultra Marathon. She describes her use of CBD products in her training and how they helped her cross the finish line.

News release by Asé Pure Naturals

facebook icon linkedin icon twitter icon pinterest icon email icon Charlotte, North Carolina | September 22, 2021 07:11 AM Eastern Daylight Time

As an avid athlete and health aficionado, Heather Jacoby, the CEO and Founder of CBD company Asé Pure Naturals, is no stranger to putting in the time and effort to make her body function at its highest levels. A veteran of multiple half marathons, Ms. Jacoby realized it was time to set a bigger goal for herself at the dawn of 2021, and she decided to pursue running a full marathon, comprised of 26.2 miles. However, this spring, when she set off at Colonel Francis Beatty Park in Matthews, North Carolina, to run her personal race, she surprised herself at the 26.2-mile marker, and decided to keep going. Ultimately, she ended up running her first 50K Ultra Marathon (31 miles) that day and attributes her accomplishment to her use of CBD during her training.

Founder of Asé Pure Naturals Heather Jacoby - Photo by Kori Hoffman Photography
Founder of Asé Pure Naturals Heather Jacoby - Photo by Kori Hoffman Photography

“I have always been a passionate trail runner and I really wanted to do something to challenge myself. That’s why I set the goal of running a full marathon,” stated Ms. Jacoby. “So, when I did that and realized I wasn’t ready to stop, I decided to reassess my goal right there on the spot and keep going. And I ended up completing a 50K!”

During her training, Ms. Jacoby engaged in the 75 Hard Challenge, which is a mental toughness program designed to boost confidence, self-esteem, self-worth, self-belief, fortitude, and grittiness. The program is designed to improve whole body wellness—mentally and physically. On top of this, she also implemented Asé Pure Naturals products, including CBD tinctures and a topical muscle gel roll on. The latter, specifically, aided in muscle recovery.

“I ran over 575 miles during a 75-day training period, and at the end of the day, that type of intensity can easily lead to overuse. Asé Pure Naturals’ Muscle Gel Roll On was a game changer for me. It really offered significant relief from joint and muscle pain. Plus, it’s completely all natural and organic, so I didn’t have to worry about the effects of pharmaceutical or chemical compounds on the good work I was doing with my body,” noted Ms. Jacoby.

All in all, Ms. Jacoby’s 50K Ultra Marathon took her approximately seven and a half hours to complete. She looks forward to her continued use of CBD products as she ponders her next athletic goal and encourages other athletes as well as hobbyists who simply enjoy being active to consider implementing CBD into their own workout and exercise endeavors.

“My company, Asé Pure Naturals, is one of the most promising CBD brands currently on the market. I make the guarantee to my customers that our products contain everything they should and nothing they should not. CBD truly offers people the ability to meet and exceed their health and wellness goals and realize an improved life,” confirmed Ms. Jacoby. “Plus, when you use an Asé Pure Naturals product you can feel confident knowing that you are using a CBD product that is 100% natural, gluten free, non-GMO, cruelty free, vegan, and organic. This is so important because CBD is not yet regulated by the FDA.”

Additionally, Asé Pure Naturals is a member of the Hemp Industries Association. The company’s products are manufactured in a GMP Certified Facility and made with hemp that is grown in the United States. Plus, all Asé Pure Naturals products are third-party lab tested, offering consumers added peace of mind.

Consumers are invited to learn more about Asé Pure Naturals’ line of full-spectrum and broad-spectrum CBD topicals, tinctures, and softgel capsules by visiting the company online at www.asepurenaturals.com.


 Asé Pure Naturals, founded by health and wellness expert Heather Jacoby, was established in 2020 and is a woman-owned CBD product brand. Based in Charlotte, North Carolina, and serving customers around the country, the company only uses raw CBD material grown from custom, proprietary strains found at organic CBD farms. Their CBD is extracted using the safest and most eco-friendly methods in the industry, which also eliminates unwanted chemicals and residual solvents, and delivers CBD oil that has all of the essential cannabidiols and terpenes that consumers seek. The company’s products are manufactured in their Colorado-based facility and face stringent third-party testing to ensure organic and pure quality. For more information about Asé Pure Naturals, visit www.asepurenaturals.com.


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Asé Pure Naturals


Heather Jacoby


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