If the fervor around ChatGPT and similar emerging technologies have taught us anything, it’s that technology is only as good as the data upon which it’s built – and the real, business-driving insights it can generate.
Over the past two years, AmeriLife’s Enterprise Data & Analytics team has been assembling an industry-leading group of data scientists and business strategists who are working to fundamentally change the game for predictive analytics in insurance distribution. Leveraging the latest in machine learning and predictive modeling, the team’s efforts culminated late last year with the launch of Atlas for the 2023 Medicare Annual Enrollment Period (AEP).
Atlas is a best-in-class data platform that leverages proprietary internal and third-party external data to predict the most popular Medicare Advantage plans down to the county level, allowing AmeriLife affiliates to identify coverage gaps in their areas, build more performative and sustainable sales and marketing strategies, as well as support agent recruitment and carrier relations.
“The incredible potential of a platform such as Atlas demands an intentional approach that brings together the right people, data and technology at the right time, all combined with continuous feedback we receive from our distribution partners,” said Tim Calvert, Chief Operating Officer for AmeriLife. “The success of Atlas proved that a true, cutting-edge data platform requires more than a ‘field of dreams’ strategy; it’s about delivering a bespoke experience with real value to our partners whose insights can also benefit all of our companies collectively.”
“Data and our data scientists are at the core of Atlas. THL partnered with Tim, Mark Springett, and their team, along with our Chief Architect, Jagjit Singh, to create a model that drives insights across the full value chain, driving benefits previously unavailable,” added Mark Benaquista, Managing Director in THL’s Strategic Resource Group. “In its inaugural year, we have seen the impact and are excited for the next set of advancements.”
As the team looks ahead to balance of 2023, it anticipates a number of new enhancements, dashboard expansions, and other forecasting tools will be added to its solutions suite for agency owners, marketers and agents to optimize their sales and marketing activities and grow their client bases. Most critically, though, will be the continued expansion of its proprietary dataset, which will arguably be the industry’s most comprehensive dataset of both proprietary internal and external third-party data for an unparalleled view of the evolving Medicare market.
“Partnering with our agents, advisors and marketers, along with leveraging data, technology and data science, has allowed us – in a short amount of time – to provide the highest level of actionable insights to help them grow and sustain their businesses,” said Mark Springett, senior vice president of Enterprise Data & Analytics for AmeriLife. “We’ve only begun to scratch the surface of the transformative impact of these insights, and look forward to rolling out more resources in the coming months."
AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn.