News release by Hibbett, Inc.

facebook icon linkedin icon twitter icon pinterest icon email icon Birmingham, AL | December 21, 2023 09:00 AM Eastern Standard Time

 Hibbett, Inc., leading Birmingham-based premium footwear and athletic-inspired fashion retailer, today announced a donation to Children’s of Alabama in partnership with global sports brand, PUMA. Team Members from Hibbett and PUMA presented a donation check for $20,000 and more than $14,000 worth of product to Children’s of Alabama hospital staff on Tuesday, December 19, 2023.

For the fourth consecutive year, Hibbett and PUMA have presented Children’s of Alabama, Social Services with a combination of much-needed monetary donations, apparel, footwear and accessories to support Care Closet, Sugar Plum Shop and the CHIPS Center. Additionally, the hospital was gifted with 1,000 Pop-its toys, for hospital staff to use to help entertain distressed patients and their siblings, who may have accompanied the family on an emergency room visit.

“This holiday season as we once again partner with PUMA to support Children’s of Alabama, we are filled with gratitude and appreciation for the compassionate care their staff provides for families in our community during times of need,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “We hope our donation this year will help Children’s Social Services to remain well-stocked with the supplies they need throughout the year for local children and their families.”

Hibbett and PUMA Present Donation to Children's of Alabama on December 19, 2023 photo courtesy of Children's of Alabama
Hibbett and PUMA Present Donation to Children's of Alabama on December 19, 2023 photo courtesy of Children's of Alabama

“This partnership provides invaluable funding and items for our care closet to ensure that patients and their families have essentials to make their stay at the hospital the most comfortable it can be," said Emily Hornak, Director of Cause Marketing at Children's of Alabama. "This support enables the care team at Children's to provide family-centered care to ease patient and caregiver stress."

 The Care Closet is utilized daily by social workers from every division at Children's of Alabama and shoes and clothing items are frequently needed, but not always readily available. On average, the team provides more than 400 families in crisis with essential items each year. The Care Closet donations allow those who arrive at the hospital with a child after an emergency to pick up essentials they may need for their child or themselves such as apparel and footwear, toiletries and more, free of charge.

The Sugar Plum Shop provides an average of 260 patient families with gifts to help ease the burden of being in the hospital during the holiday season annually, while Children's Hospital Intervention and Prevention Services (CHIPS Center) promotes hope and healing for those affected by child abuse and neglect. The specialty-trained staff at the CHIPS Center provides more than 2850 counseling sessions for children and families in need each year.

The donation of $20,000 cash and more than 500 PUMA products was presented to Children’s of Alabama by Hibbett and PUMA staff on Tuesday, December 19, 2023. The shipment contained approximately 290 clothing items, 231 pairs of footwear and 30 accessories.

About Hibbett, Inc.

Headquartered in Birmingham, Alabama, Hibbett is a leading athletic-inspired fashion retailer with 1,158 Hibbett and City Gear specialty stores located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service, and access to coveted footwear, apparel and equipment from top brands like PUMA, Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks, and make purchases online or in their nearest store by visiting Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter.

About Children's of Alabama

Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient, outpatient and primary care throughout Central Alabama. Ranked among the best children’s hospitals in the nation by U.S. News & World Report, Children’s serves patients from every county in Alabama and nearly every state. Children’s is a private, not-for-profit medical center that serves as the teaching hospital for the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, psychiatry, research and residency programs. The medical staff consists of UAB faculty and Children’s full-time physicians, as well as private practicing community physicians.

About PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


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