CONCORD, CA | January 24, 2023 12:00 PM Eastern Standard Time
Award-winning clean hair care brand Innersense Organic Beauty raised over $210,000 for five nonprofits during November and December of 2022. Innersense Organic Beauty first started its annual Season of Giving campaign in 2019, benefiting organizations dedicated to a range of passions, from hunger to safe cosmetics advocacy, equality, and cancer support. In 2022, this seasonal effort raised $210,000 during the holidays, breaking the former record from previous years.
The five-week Season of Giving campaign, kicked off the week of Thanksgiving, starting November 21, 2022, introduced a new nonprofit each Monday and encouraged Innersense Organic Beauty clean hair care consumers to shop with their hearts. The brand, in turn, donated 20% of all web sales each week to the designated nonprofit. Innersense Organic Beauty’s in-house team chose nonprofits that focused on issues near and dear to its heart, such as the women advocacy, female cancer support and Williams Syndrome, a genetic condition that affects the adult daughter of founders Greg and Joanne Starkman. Organizations benefiting from the fourth annual campaign included Feeding America, Breast Cancer Prevention Partners, Women’s Voices for the Earth, Lipstick Angels and Williams Syndrome Association.
“Innersense Organic Beauty was created to help support our stylists by caring for these valued caregivers. As a leader in the clean beauty space, we also see ourselves as caregivers for our salon professionals, consumers and the community at large,” shares Greg Starkman, CEO and Founder, Innersense Organic Beauty. “We are grateful to be able to give back to organizations we are passionate about, and incredibly thankful to our dedicated community that continues to support our brand and this campaign each year, as they put their hearts behind holiday shopping.”
The brand also updated its e-commerce website during the third quarter in 2022 to introduce Beam Impact, a new plug-in that allows consumers to donate a percent of their online purchase to the charity or cause of their choice. Innersense rotates the partner options seasonally to provide visibility and opportunity to the many philanthropic causes they support, including California Coastkeepers Alliance, The Loveland Foundation and many more.
“This is absolutely amazing, we are incredibly grateful for this generous gift. The community you have built and inspired is so beautiful. Thank you for being thought leaders in business, family and philanthropy. It is people like you that change the world,” says Renata Helfman, Founder & Executive Director, Lipstick Angels. “We feel truly blessed to be partners with all of you.”
The brand plans to continue its philanthropic efforts in 2023 with goals to surpass 2022 giving.
About Innersense Organic Beauty
Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com.