Award-winning clean beauty brand Innersense Organic Beauty’s newest addition to their styling collection, I Create Definition Styling Foam defines and sets curls for long lasting style, and is formulated with organic ingredients for healthy, hydrated hair. This clean, lightweight styling foam provides firm hold for style longevity, decreases dry time, and enhances natural texture.
I Create Definition features Aloe Vera, a critical ingredient for curls as it is a natural humectant that helps keep hair hydrated, which allows curls to thrive (look their best). Additional ingredients Amaranth Seed and Pequi Oil work together to help fortify and plump strands and infuse nourishing fatty acids to smooth frizz, add shine to fuller, thicker and healthier looking hair. Pequi and Amaranth Seed are great for higher porosity because they smooth down the cuticle to reduce frizz so strands are left with a silky texture.
Innersense Organic Beauty is committed to sustainability across product development, sourcing and operations. I Create Definition, the new styling foam product, features a 100% Post Consumer Recycled PET white bottle with a non-aerosol pump that can be easily taken apart for recycling after use. In 2020, Innersense transitioned their line of white bottles to 100% PCR to reduce their virgin plastic usage and encourage packaging circularity. They are also Certified Plastic Neutral and Carbon Neutral, using third party agencies to verify and offset their plastic use and carbon emissions.
“As a salon brand, we are always looking for new products to add to our styling range,” says Greg Starkman, CEO and Founder of Innersense Organic Beauty. “I Create Definition was formulated for our curly community, who have been so supportive of our brand and mission. This styling foam allows stylers to get salon level curls at home with less hassle and longer lasting results.”
I Create Definition Styling Foam retails for $28 (6 oz) and $12 (2.37 oz). The product comes in a 100% PCR non-aerosol pump bottle and will be available online at innersensebeauty.com, in select salons, and in-store at specialty retailers such as Credo Beauty and The Detox Market.
About Innersense Organic Beauty
Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com.