JefeBet, the premier gambling and multimedia brand for bilingual and Spanish-speaking Americans, announced a new proprietary, free-to-play Loteria game scheduled to debut this Fall, during National Hispanic Heritage Month. The game, built in partnership with Plan A Technologies, is designed as a hybrid of the widely-played games Loteria and Keno. It will be available to play on both iOS and Android platforms.
Loteria, often referred to as “Mexican bingo,” is a game of chance where illustrated cards replace numbered balls. This nostalgic game has been played in Latino and Hispanic communities for nearly 150 years. Keno is a casino game, similar to bingo, in which players choose up to 10 numbers from the given table of numbers ranging from 1 to 80. Twenty numbers are drawn and players are paid out accordingly.
“The Latino and Hispanic communities in the USA have been drastically underserved for decades, particularly so with gambling, entertainment, and media products. This is why we’ve created JefeBet as the premier gambling and entertainment platform for tens of millions of people that identify as Latino or Hispanic in the USA,” said Seth Schorr, CEO of FSG Digital. “The launch of the Loteria game is the first of many announcements and initiatives aimed at expanding our footprint beyond Las Vegas, in an effort to provide real value and authentically developed products to an expanding mainstream audience.”
JefeBet’s parent company, Fifth Street Gaming (FSG), is a full-service hospitality and casino management company that has catered to the Latino market for more than 15 years. FSG casino properties, the Silver Nugget and the Lucky Club, are the only two properties in the United States to operate Loteria on-site. After years of proven success, FSG is introducing its JefeBet brand and its digital capabilities to expand Loteria beyond the local Las Vegas Latino community, and to players across the country.
"We're really excited to be working with JefeBet on putting this game together,” said Aron Ezra, Chairman at Plan A Technologies. “It's going to be a fun, fast loteria experience that will get better and better over time as we keep adding features and new play mechanics. We're grateful to our partners at JefeBet for their vision in bringing this experience to life and providing a modern way to experience this classic game.”
For more information on JefeBet, please visit: JefeBet.com.
ABOUT FSG Digital
FSG Digital, operating its flagship brand JefeBet, traces its roots in interactive gaming back to the year 2000 when CEO Seth Schorr developed Wynn Resortsâ first interactive casino. Today he is joined by his Fifth Street Gaming partner Jeffrey Fine and experienced iGaming entrepreneur Seth Young.
FSG Digital focuses on providing compelling, authentic gambling related content and products to the Latino and Hispanic communities in the USA and beyond. JefeBet.com is a multimedia web portal, featuring proprietary written gambling and lifestyle content, numerous podcasts via the JefeBet Podcast Network, sports trivia prediction games via the JefeBet Pronosticos y Deportivos app on iOS and Android, and more.
ABOUT FIFTH STREET GAMING
Fifth Street Gaming (FSG) is a full-service hospitality and casino management company based in Las Vegas. Recognized as one of the gaming industryâs top local independent management companies, FSG delivers excellence in guest experience, leadership and profitability. With a diverse portfolio of thriving Las Vegas casinos and gaming taverns, innovative restaurants and bar concepts and a revolutionary new eSports platform, FSG remains grounded in its foundation of entrepreneurial spirit and integrity. The company has catered to the Latino market since 2006, most notably through the operations of the Lucky Club Hotel & Casino and Silver Nugget Casino. For more than 15 years, FSG has served the Latino community and produced hundreds of concerts with Mexican and Colombian artists, Mexican rodeos and food festivals.