Jeff Pink, Founder of Iconic Beauty Brand, Launches Best-Selling Memoir | News Direct

Jeff Pink, Founder of Iconic Beauty Brand, Launches Best-Selling Memoir From a small beauty supply shop on the outskirts of Los Angeles to creating the Original French Manicure, this memoir details the entrepreneurial journey of a cosmetic giant’s founder

facebook icon linkedin icon twitter icon pinterest icon email icon Los Angeles, CA | July 08, 2021 08:03 AM Eastern Daylight Time

It All Started With Pink--written by Jeff Pink has just concluded a successful book launch on Amazon with the book ranked as a #1 Best Seller in multiple categories.

It All Started with Pink, a memoir by ORLY founder, Jeff Pink
It All Started with Pink, a memoir by ORLY founder, Jeff Pink

As ORLY marked its 45th anniversary in 2020, Jeff Pink, CEO and Founder of ORLY International, shares his rich history in this honest and passionate memoir. Detailing his journey as an immigrant who grew a small beauty supply shop in Tarzana, Los Angeles, to an internationally renowned beauty brand with a 135,000 square foot state-of-the-art factory and headquarters in Los Angeles, Jeff recounts his storied career and its impact on the nail polish industry.

Vintage poster of the Original French Manicure by ORLY
Vintage poster of the Original French Manicure by ORLY

The memoir provides behind-the-scenes documentation of moments in beauty history. Jeff details the origin of the iconic Original French Manicure from its beginnings in Hollywood studios to Paris Runways, as well as creating the first color collection for nail polishes in the late ‘70s, The Winery Collection.

Between these nuggets of beauty history, Jeff imparts lessons he has learned along the way of establishing and growing a brand, being an effective leader, and more importantly, the definition of success. Readers will learn about humility, reaching out for help, taking chances on people and ideas, and the need to constantly evolve in order to stay on top.

Today, ORLY produces more than 750 products for nail color and care, including releasing six seasonal color collections annually, and is distributed throughout the United States and 40 countries worldwide.

“Jeff Pink’s generosity of spirit is what drew me to him as a friend and a client, but his heart and soul made me adore him. His products and unique inventions changed the nail industry forever. The Original French Manicure took the professional salon to new heights in nail fashion. ORLY’s natural nail care treatment products earned him the leadership in this category. Jeff’s memoir is a treasure trove of valuable information and written with heartfelt honesty.”

- Deborah Carver, President and CEO of NAILPRO Magazine

"Jeff uses his experiences in the cosmetic and fashion world to illuminate the reader to the opportunities and challenges faced by an entrepreneur with a passion to succeed. He provides the reader with the success stories, and also the challenges that he faced. His telling of the seminar that changed his dealings with employees hit home to me. I think this is a must read for everyone interested in the cosmetic business as well as anyone interested in a true depiction of life as an entrepreneur."

- John Servatius, CPA

The book, marketed by BCG Publishing is available on Amazon 

Jeff Pink can be reached at Learn more about ORLY at @orly on Instagram.


About ORLY


It all starts with innovation. From the conception of the timeless nail looks such as the Original French Manicure®, cutting-edge color, treatments, textures and design, to what’s new and next in nails; it’s all been created by the brains and beauty lovers at ORLY®. Family-owned since 1975, ORLY products are made with love at their headquarters in Los Angeles. ORLY prides itself in products made without harmful ingredients, being the first to offer a 13-free formula and being vegan. ORLY is also cruelty-free and Leaping Bunny certified.


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Gloria Yang


+1 310-381-9964


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