Karma, the app that helps shoppers get what they want at the lowest price, unveiled its new corporate brand today. The new brand and visual identity highlight Karma’s mission to change the way people shop, putting them in control of what they want. The company also announced it had reached a savings milestone, helping its four million plus users save more than $300 million.
Karma’s app and browser extension use AI to alert shoppers to price and stock changes while also applying coupons automatically to their carts. The new branding is rooted in Karma’s relentless focus on an effortless online shopping experience, from inspiration to purchase.
“Karma is on a mission to help online shoppers shop smarter and without the FOMO baggage,” said Jonathan Friedman, co-founder and CEO of Karma. “If you want it, we’re on it - no judgment, no agenda. We do the heavy lifting using the best technology to empower shoppers in unbelievable ways. We have some of the largest retailers in the world as partners, helping consumers make the stuff they want theirs. As we enter the holiday season, our new brand and features will help Karma reach more shoppers, giving them choices over how and when they buy, and confidence they’re doing things the smart way.”
Research shows that Gen Z shoppers tend to be more price-conscious and prefer to shop from brands they can identify with. Karma addresses these preferences and highlights its ability to deliver value, personal choice, and authentic brands through advanced technology with the new identity.
The Karma rebrand includes a new logo designed to be lifestyle chic with fine clean lines to represent the company’s techie side. Karma will be promoting the rebrand with a multi-channel, multi-market advertising and influencer campaign. The campaign will run across digital, social media, influencer marketing, and affiliate marketing channels.
“Our new branding highlights our passion for creative and storytelling and having a unique personality in a very noisy consumer environment. Karma’s purpose is to make online shopping way better - if you want something, we will make it yours. We will even tell you to wait and NOT shop now,” said Mor Pesso Eblagon, Chief Marketing Officer at Karma. “Karma’s new look and feel is all part of a strategy - we are 100% focused on turning the shoppers of the world to professionally savvy online shoppers.”
Karma has more than 100,000 retail partners on its platform, including some of the world’s leading brands, which receive massive boosts in site traffic from Karma’s users to their eCommerce platforms.
Freidman added, “We have more exciting plans in the works, including unique new features to further improve the online shopping experience.”
Karma is an easy-to-use AI shopping tool that powers an automated smart shopping experience on users' laptops or smartphones to save them time and money. Following a simple free download, users start their online shopping journey. Karma lets you save items from any brand to one wishlist and get real-time back/out of stock and price drops alerts. It also automatically integrates and applies valid discount offers, coupons, and cash-back rebates from its 100K+ retail partners. For more information and to download Karma, visit www.karmanow.com.