Lensbaby’s Optic Swap System Welcomes Back an Old Friend | News Direct

Lensbaby’s Optic Swap System Welcomes Back an Old Friend Lensbaby's Soft Focus II optic makes dreamlike images through its unique optical and mechanical design.

News release by Lensbaby

facebook icon linkedin icon twitter icon pinterest icon email icon PORTLAND, OR | March 08, 2022 01:07 PM Pacific Standard Time


Lensbaby, the leader in award-winning creative effect camera lenses, is excited to announce the launch of the new and improved Soft Focus II. This long-awaited successor to the sought-after original Soft Focus optic adds a 12-blade manually adjustable internal aperture to its unique and versatile drop-in magnetic aperture system.

The 12-blade internal aperture controls the strength of the soft focus effect while Imagon-style multi-hole apertures maintain the ability to change the balance between the soft glow and the underlying detail. Three included multi-hole apertures plus a sunburst drop-in aperture open up creative possibilities far beyond lenses with just one aperture system.

Amateur photographers to full-time professionals will love the variability of the optical effect from impressionistic and full of glow to contrasty and sharp.

Founder, Craig Strong comments, "At darker apertures, this magical optic produces images with a vintage-lens feel and just a hint of glow. Then, with a turn of the aperture dial, a subtle creative effect grows into an explosion of dreamy glow around the highlights and shadows of my images. I love having the ability to quickly shift the look of my images to match my subject matter.”

At the accessible price point of $179, you'll find no other lens able to render a color palette tending toward soft pastels at brighter apertures with sharp underlying detail beneath the glow; Soft Focus II makes impossible images possible.


About Lensbaby

Lensbaby creates tools that enable photographers and videographers to find their unique visual voice. For over 15 years, they have been manufacturing high-quality creative effects lenses, optics, and accessories out of their Portland, Oregon headquarters.

Lensbaby sells its products on its website as well as through a worldwide network of retailers and distributors. For more information, visit www.lensbaby.com 


Product Specifications

Soft Focus II Product Specifications

  • Focal Length: 50mm
  • Primary Effect: Soft Focus
  • Optic Swap Compatible: Yes
  • Aperture Range: f/2.5 - 22 internal aperture + drop-in magnetic aperture disk compatible
  • Minimum Focus Distance: 380mm (15.0in) In Composer lens bodies
  • Maximum Focus Distance: Infinity
  • 46mm filter threads
  • Format Compatibility: 35mm Full Frame; APS-C; and 4/3rds Sensors
  • Camera Compatibility: SLR and MIL cameras
  • Focus Type: Manual
  • Diagonal Angle of View: Full Frame: 45; APS-C (1.5x): 31°; 4/3rds: 23.5°
  • Angle of Tilt: Tilt is not recommended for the Soft Focus II optic
  • Diaphragm Blades: 12
  • Elements/Groups: 2 elements / 1 group
  • Coating: Broadband multi coated anti-reflective


Contact Details


Michael Anthony, VP Sales and Marketing, Lensbaby


+1 503-547-4949





Nicole Lisson, PR Specialist, M&P Digital Creative Agency



project media


LensbabySoft FocusOptic Swap SystemCraig Strong