Liteboxer Announces Transformative Rebrand to Litesport The new brand reflects the broad appeal of the company’s popular VR fitness app available on the Meta Quest platform as they expand into new modalities with trainer-led Strength Training workouts.
Boston, MA
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March 29, 2023 09:03 AM Eastern Daylight Time
Litesport, formerly known as Liteboxer, the leading trainer-led VR fitness company, announces its rebrand to reflect the brand’s evolution and continued expansion into workout modes beyond boxing. The new visual identity and name demonstrates the company's growth and marks a significant milestone, as the brand releases a monumental update to their popular VR-fitness app, including Strength Training. With the addition of the strength modality, Litesport creates an accessible, inviting and convenient environment for any and all fitness enthusiasts by bringing real trainers to your home.
Litesport continues to disrupt the VR fitness industry with their new Strength Training mode which uses cutting-edge VR features, such as passthrough, hand-tracking, and mixed-reality to enable trainers to appear in the user's own space and provide effective dumbbell-based workouts. This addition to the app provides a first-of-its-kind experience with tried-and-true exercises, ensuring correct form while lifting weights as well as showcases Litesport's commitment to helping at-home fitness enthusiasts build strength, while increasing the app's appeal to a wider audience.
The Liteboxer VR fitness app launched just over one year ago and now with the rebrand it includes Boxing, Total Body, and Strength workouts. The app has over 940,000 installs to date, and CEO and Founder, Jeff Morin, is delighted with the progress. Reflecting on the app's evolution since the original release in March 2022, Morin said, "The app has changed so much in the past 12 months. We added full body workouts with the launch of Total Body 6 months ago, and it became obvious that this made-for-VR, trainer-led experience is really something special. People love it, and it's a huge differentiator for us."
Litesport's unique offering provides a workout experience that is personalized, interactive and is led by world class trainers. Members enjoy the one-on-one coaching experience, which they might not have access to otherwise due to time, cost, or location. Morin explains, "We are unique in the space where the trainer is in front of you, showing what you do for the entire workout. Not just an intro, not a voiceover, but right in front of you - showing you good form, sweating, and doing the work. Now take that, add the interactivity and the feedback made possible by working out in the headset, and we have something pretty addictive. That's what we're all about."
The new Strength Training mode differs from the other workouts in the app, as it does not provide a 'score,' 'leaderboard,' or 'match' results. Instead, trainers provide guidance throughout the workout, targeting 16 key muscles, which are showcased on the interactive muscle map. Members have the ability to filter content by specific muscle groups to change the focus of each workout to reach their goals. The mode is intended to motivate members to compete with themselves, improving their muscle map and getting stronger with each workout.
Morin concludes, "Building strength is essential, and we want to make it accessible to everyone. With Strength Training, we hope to give people who may have never sought out a strength workout - a starting point. They can find a workout to help strengthen their lower back so they might more easily pick up their toddler, whatever it might be. Our muscle map makes it simple to pick a target area, and the tracking and accountability will, we hope, make them come back to it and feel the result, but as a side effect of having fun in the app and doing something they enjoy."
Litesport's app is available to download in the Oculus Store for $18.99/month, with a 7-day free trial. There is also an option to sign up for a free membership, which provides limited access to content. The app is compatible with Meta Quest, Quest 2, and Quest Pro headsets, providing immersive and fun workouts in the comfort of your own home.
To learn more about Litesport, please visit www.litesport.com and @LitesportVR on TikTok.
About Litesport
Litesport, formally Liteboxer, combines hit music, game dynamics, and expert training to create the world's most immersive workouts. By combining innovative boxing, full body, and strength training workouts, Litesport creates the ultimate virtual reality fitness experience placing real, certified trainers in the convenience of your own home. Litesport is designed to make your at-home workouts accessible and teach form accuracy while also keeping your goals at the forefront.
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