Locality, the industry’s preeminent local television solutions provider, today announces the appointment of industry veteran Steven DeMain to the newly established position of EVP, streaming sales. DeMain brings more than 20 years of experience in the media and streaming industries to the role. He will report directly to Keith Kazerman, president, Locality Streaming.
DeMain comes to Locality having held leading roles driving revenue for video and digital brands including Vizio, Conde Nast and Hulu. His expertise will be instrumental in boosting streaming revenue by growing and establishing Locality’s relationships with media agencies and clients. DeMain will play a key role in Locality’s goal to unlock the full power of local TV advertising for brands who seek authentic connections with viewers, at scale.
Adam Gaynor, Locality Streaming’s Chief Revenue Officer, will be leaving his position to pursue other opportunities.
“Streaming and broadcast do not operate in silos, making collaboration across the two divisions more important than ever,” said Keith Kazerman, president, Locality Streaming. “By bringing together two powerful entities in local TV and streaming, we’ve shown our commitment to growth. Steven is a key piece of the puzzle for us. With his extensive experience in driving transformation within the streaming industry, he brings a valuable perspective that will fuel revenue growth and help us exceed our goals.”
“This role allows me to draw upon my experiences working alongside premium brands and premium inventory across digital, video and television,” said DeMain. “I’m thrilled about Locality’s ability to help marketers navigate the growing streaming landscape at the local level, and I’m fully prepared to assist Keith and the team in reaching new heights.”
Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming. Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com.