Logitix, the leader in live event ticketing technology and analytics, continues to strengthen its positioning in the marketplace by announcing enhancements to its leadership team. With a deep background in ticketing analytics and product, Stuart Halberg has been promoted to CEO. Sports and entertainment executive Kurt Schneider has been named Executive Chairperson. Additionally, Logitix furthered its leadership team with the hirings of Eric Ingram as CFO and Trent Stewart as Head of Engineering.
Logitix optimizes ticket sales through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Since 2013, Logitix has partnered with 18 concerts and live event promoters, 16 NFL teams, 14 NBA teams, 19 NHL teams, 16 MLB teams, 22 NCAA entities, five primary ticket providers, and more.
Halberg has spent the last seven years as Logitix’s SVP of Strategy & Analytics, overseeing data and product strategy, as well as playing an integral role in developing its Pricing Intelligence Platform. He started his career with five seasons at the NHL’s Florida Panthers serving both hockey operations and business analytics.
“We have an incredible team here at Logitix and I’m thrilled to take on the role of CEO,” said Halberg. “This is an exciting time as our partners welcome fans back into venues around the world. Our industry is ready for evolution and innovation, and we look forward to bringing our platform and services to our partners.”
Schneider is the former CEO of the Harlem Globetrotters, where he rejuvenated the iconic brand and introduced the organization to a new generation of fans around the world producing record revenue and ticket sales year after year. Previously, he was EVP for World Wrestling Entertainment (WWE) where he oversaw the live events, marketing, international, and pay-per-view businesses. Schneider joins Logitix’s current board advisors, and industry veterans, Danielle Maged and Kraig Fox.
“With the thousands and thousands of live events we produced at WWE and the Harlem Globetrotters, I’ve seen the evolution of the ticketing industry from waiting on the box office to open to up-to-the-minute dynamic pricing across all outlets,” said Schneider. “Logitix brings an offering of unique services to benefit every ticket seller in 2021 and beyond.”
Logitix focuses on four unique services aimed to provide a single solution to all stakeholders in the live event ticketing industry. Logitix Lift focuses on optimizing pricing and yield management strategy. Logitix List is a distribution and fulfillment automation platform connecting ticket holders with all available sales channels. Logitix Live is a B2b ticket exchange bringing secondary ticket buyers and sellers together and Logitix Insights is a central hub for engagement of ticketing data.
“I’m confident we have the team in place at Logitix to continue driving incremental revenue for our partners while protecting their brands and strengthening the core of their business.,” said Jordan Turkewitz, Co-Chief Investment Officer & Managing Partner at ZMC, the New York-based firm founded by Strauss Zelnick.
Ingram comes to Logitix after serving seven years as CFO at TractManager, a SaaS provider for insights and compliance in the healthcare sector. During Eric’s time at TractManager, he led several initiatives resulting in 4x revenue growth. Eric previously spent nine years at PriceWaterhouseCoopers.
Stewart joins Logitix after spending more than two years with Salesforce as a Director of Software Engineering, where he was responsible for infrastructure build services and leading the development efforts for Salesforce Government Cloud to support the US Government's adoption of Salesforce. Prior to that, he was with Microsoft for close to two decades holding various development and technology roles across the company.
Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn.
ZMC is a leading private equity firm comprised of experienced investors and executives that invests in and manages a diverse group of media and communications enterprises. Founded in 2001, ZMC’s investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives. ZMC approaches its investments in collaboration with management teams and has a successful track record of actively adding value to portfolio companies. ZMC is currently investing out of ZMC III, L.P., which closed on $775 million in commitments. For more information, visit www.zmclp.com.