Logitix, the leader in live event ticketing technology and analytics, announced it has named Travis Apple as Chief Revenue Officer. Apple will oversee all revenue for Logitix as the organization continues to bring innovation to the ticketing landscape in sports and entertainment. Apple’s extensive sports industry experience includes overseeing ticket sales and service for organizations in the NBA and MLB.
Apple joins an experienced team at Logitix that works with over 400 teams and properties from the MLB, NFL, NBA, NHL, NCAA, and other live event companies across the sports, music, performing arts, and entertainment industries. As CRO, Apple will connect the ticket-selling world to Logitix’s unique platform that analyzes millions of real-time data points and provides up-to-the-minute insights within the live event marketplace.
“Travis brings incredible experience and expertise across our diverse market segments,” said Logitix CEO Stu Halberg. “Having been a Logitix partner, a competitor, and a decision maker to many of Logitix’s clients, Travis understands the needs of our industry and the value that Logitix brings to any ticketing strategy.”
Apple is an award-winning author, weekly podcast host, and business strategist and was most recently the Executive Vice President for General Sports Worldwide, an executive search and training firm. Prior to that, he was Vice President of Ticket Sales & Service for the Miami Marlins (MLB) and Senior Director of Team Marketing and Business Operations (TMBO), where he oversaw ticketing for all of the NBA, WNBA, and G-League teams.
“I am thrilled to be joining the impressive Logitix team and showcasing the innovative technology that we can provide to sports and entertainment clients,” says Apple. “Throughout my team and league experience, it became clear there is an opportunity for the right partnerships to drive business operations. This new role combines my passion for identifying difference-making technology to help drive sports and entertainment business operations. I look forward to providing those services for our global clients. ”
Earlier in his career, Apple was the Vice President of Ticket Sales & Service for the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Arizona Rattlers (AFL), and Northern Arizona Suns (G-League). Before his time in Arizona, he was the Senior Director of Ticket Sales for the Orlando Magic (NBA) and the Director of Business Development for the Pittsburgh Pirates (MLB). He started his career with the Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and State Farm Arena.
Apple has established himself as a thought leader in the sports industry, having written the book Hustle Your Way to $ucce$$ in Sports Sales. He also hosts a weekly podcast, 52 Weeks of Hustle, where he sits down with industry leaders to discuss their career paths and what it takes to be successful. He graduated from Ashland University with a triple major in Sports Communication, Electronic Media Production, and Journalism.
Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn.