Loveland, Colorado's Sweetheart Festival Brings Free Family Fun Valentine’s Day Weekend Feb. 11-12 | News Direct

Loveland, Colorado's Sweetheart Festival Brings Free Family Fun Valentine’s Day Weekend Feb. 11-12

News release by Loveland Chamber of Commerce

facebook icon linkedin icon twitter icon pinterest icon email icon LOVELAND, Colo. | February 07, 2022 08:10 AM Eastern Standard Time

Spend Valentine’s Day weekend in the nation’s Sweetheart City at the Loveland Sweetheart Festival from 5-9 p.m., Friday, Feb. 11, and 1-9 p.m. Saturday, Feb. 12. Downtown’s Foundry Plaza will come alive with a special effects light show, live entertainment, the Palace of Sweets, kids zone, Tunnel of Love, interactive art projects, Loveland Pub and Beer Hall, Sweetheart Classic 4-miler race, and the Little Miss Valentine and Little Mr. Cupid contest.

The festival, an extension of Loveland’s 76-year history of celebrating love through its internationally-recognized Valentine Re-Mailing Program, features something for everyone – families, couples, beer, and chocolate lovers, running lovers, art lovers, and forever loves.

Things to See and Do

  • Travel through the Tunnel of Love

  • Interact with performers including a stilt walker, LED hula hoopers, and fire show

  • Watch live music and entertainment

  • Enjoy the light show and pyrotechnics

  • See heart-shaped ice sculptures and giant inflatable heart

  • Explore history through the Loveland Museum Valentine history pop-up exhibit

  • Purchase delectable eats at the Palace of Sweets from “B” Sweet Cupcakes, Cupcake Gypsies, Loveland Chocolate, and Red Branch Bakery

  • Enjoy the Loveland Pub Beer Garden featuring Grimm Brothers, Loveland Aleworks, Crow Hop, Sweetheart Winery, and the OBC Wine Project

  • Sign the graffiti ice wall

  • Pose at the neon photo-op stations

  • Cheer on the Little Miss Valentine and Mr. Cupid Contest

  • Participate in the Loveland Sweetheart Classic 4 Miler race

  • Purchase and engrave love locks at the Visitors Center Shop

  • Enjoy vendors and food trucks

  • Enter to win Avelo Airlines tickets to Burbank, California, and Las Vegas, Nevada

  • Bring the kids for fun and games including:

    • Meet and greets with a princess and other characters

    • Face painting

    • Colorado Eagles shoot booth hockey games

    • Ice penguin ring toss

    • Loveland Parks & Recreation brick creation station


The full schedule of events is available at Follow the event on Facebook at


About Visit Loveland

The mission of Visit Loveland is to enthusiastically promote, market, and sell Loveland, Colorado as a destination for meetings, conventions, and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions, and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at


About the Loveland Chamber of Commerce

Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit




Contact Details


Visit Loveland Colorado


Cindy Mackin


+1 970-290-8810


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