Spend Valentine’s Day weekend in the nation’s Sweetheart City at the Loveland Sweetheart Festival from 5-9 p.m., Friday, Feb. 11, and 1-9 p.m. Saturday, Feb. 12. Downtown’s Foundry Plaza will come alive with a special effects light show, live entertainment, the Palace of Sweets, kids zone, Tunnel of Love, interactive art projects, Loveland Pub and Beer Hall, Sweetheart Classic 4-miler race, and the Little Miss Valentine and Little Mr. Cupid contest.
The festival, an extension of Loveland’s 76-year history of celebrating love through its internationally-recognized Valentine Re-Mailing Program, features something for everyone – families, couples, beer, and chocolate lovers, running lovers, art lovers, and forever loves.
Things to See and Do
Travel through the Tunnel of Love
Interact with performers including a stilt walker, LED hula hoopers, and fire show
Watch live music and entertainment
Enjoy the light show and pyrotechnics
See heart-shaped ice sculptures and giant inflatable heart
Explore history through the Loveland Museum Valentine history pop-up exhibit
Purchase delectable eats at the Palace of Sweets from “B” Sweet Cupcakes, Cupcake Gypsies, Loveland Chocolate, and Red Branch Bakery
Enjoy the Loveland Pub Beer Garden featuring Grimm Brothers, Loveland Aleworks, Crow Hop, Sweetheart Winery, and the OBC Wine Project
Sign the graffiti ice wall
Pose at the neon photo-op stations
Cheer on the Little Miss Valentine and Mr. Cupid Contest
Participate in the Loveland Sweetheart Classic 4 Miler race
Purchase and engrave love locks at the Visitors Center Shop
Enjoy vendors and food trucks
Enter to win Avelo Airlines tickets to Burbank, California, and Las Vegas, Nevada
Bring the kids for fun and games including:
Meet and greets with a princess and other characters
Colorado Eagles shoot booth hockey games
Ice penguin ring toss
Loveland Parks & Recreation brick creation station
About Visit Loveland
The mission of Visit Loveland is to enthusiastically promote, market, and sell Loveland, Colorado as a destination for meetings, conventions, and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions, and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at VisitLovelandCO.com.
About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit loveland.org.
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