MISS SWISS® REVOLUTIONIZES THE MAKEUP CASE TO SOLVE MAJOR PROBLEM IN BEAUTY INDUSTRY 24-year-old entrepreneur designs new makeup case to prevent “purse catastrophes”



Ashley Piszek, a 24-year-old entrepreneur from Hatfield, Pa., announced today that her creation, MISS SWISS®, is now available in time for the holiday shopping season at MissSwiss.com. Piszek’s patented travel size makeup case resembles the functionality of a utility knife with custom holders that prevent friction between commonly used makeup products.





MISS SWISS® is a revolutionary travel size makeup case for makeup users on the go.



Piszek’s vision for MISS SWISS formed after her own “purse catastrophe.” When her makeup was damaged and her purse destroyed while attending a concert, she quickly realized she was not alone. Other makeup cases were too large to fit in a purse or did not allow for proper spacing to prevent harm.



MISS SWISS, which is manufactured in the USA, has four holders inside a heavy-duty plastic shell that comes in five colors: Princess of Monaco Pink, Silhouette Black, Blue Hydrangea, Fiolet Purple, and Summertime Shandy Yellow. MISS SWISS is 7.25 inches long, 4.25 inches wide, 1.25 inches deep, and comes with a shatter-resistant mirror inside.



To fund the MISS SWISS idea, Piszek flipped a house in between classes at DeSales University, where she graduated Cum Laude in 2019. As a college student, she entered a “Shark Tank-style” competition hosted by the university, where she took first place with her MISS SWISS concept. Piszek also conducted research studies with makeup users and learned about their issues applying makeup on the go. She designed the MISS SWISS to have holders that pivot so the user can access the base of the makeup while using the wand or brush.



Piszek was diagnosed with dyslexia in 2013 and pulled inspiration from fellow entrepreneurs Kevin O’Leary, Barbara Corcoran, and Daymond John. All three stars of the hit ABC show Shark Tank were also diagnosed with dyslexia. Known as “Mr. Wonderful,” O’Leary told Entrepreneur magazine that his dyslexia is a superpower in business.