My Code, the largest multicultural digital media platform in the United States that enables brands, agencies, publishers and storytellers to connect with multifaceted and diverse audiences, today announced the appointment of Victoria Jordan as General Manager of Branded Content and Creative. Jordan brings over two decades of experience in overseeing and growing creative teams, leading branded activations and conceptualizing and developing successful campaigns.
In her new role at My Code, Jordan will be responsible for leading the company’s branded content initiatives and driving further expansion of My Code Studio offerings to continue providing brands with creative solutions for reaching multicultural consumers.
Jordan, who received a Master of Arts degree from New York University, most recently held the title of creative director at Complex Networks, a global youth entertainment network that creates original and branded content for their owned-and-operated stations as well as for premium distributors like Netflix and Hulu. As a leader of the branded team, which was responsible for $26M of business in 2021, she spearheaded and implemented new creative development processes.
“Victoria is joining the team at an important time when brands are looking for strategic recommendations around creative direction, franchises with our owned and operated content, unique formats, and year-long branded content initiatives more than ever,” said Jennifer White, COO of My Code. “The way that brands can express themselves across channels and reach multicultural consumers has expanded and she’ll be able to guide our team and clients well, as she has proven to do throughout her impressive career.”
Jordan is a seasoned leader with extensive knowledge in every aspect of creative program development, specifically in the multicultural marketing space. Prior to Complex Networks, Jordan worked at One X Studios, an award-winning content studio helping brands create and distribute captivating content to Black audiences. Here, Jordan oversaw internal creative teams and led branded activations and campaigns.
“My Code is reshaping the future of media and creating more space for multicultural audiences to connect with authentic and accurate stories,” said Jordan. “I can’t wait to work alongside this team of passionate marketers and storytellers, and look forward to contributing to this important work with engaging and inclusive content.”
My Code has been expanding its executive team over the last several months, with the appointment of Veronica Gilton as Chief Technology Officer in October and Ginny Yang as Vice President of Marketing in May, with Jordan being the latest addition. The company has also made several strategic deals this year, including the acquisition of Impremedia, the leading Hispanic news and information company, and Veranda Entertainment, a leading technology and entertainment company. Additionally, My Code Studio, which will be the main focus in Jordan’s new role, has been building award-winning branded creative and content solutions for leading brands targeted to multicultural and diverse audiences.
To learn more about My Code, please visit www.mycodemedia.com.
About My Code
My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America.
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