As a top online reputation management firm, NetReputation is uniquely positioned to offer professional insight into the correlation between image and investment. Publicity is essential to knowing anything, and the proper promotion or metaphorical packaging can and does attract necessary financial backers for startups or existing enterprises.
The problem with online forums, platforms, and the 24/7/365 pulse of the internet is an apparent lack of control. How do you manage your company's image and recruit investors when it seems like the digital landscape is so unforgiving?
NetReputation Addresses 7 Essentials of Online Reputation Management
True, the internet is full of the folklore of childhood nightmares, including trolls, who attack you or your company for no good reason, and gnomes, individuals who hoard past grievances like treasures, only to display and polish each as new when you or your company find a favorable light. While you cannot avoid critics or all negativity, you can manage the fallout by establishing a healthy and positive brand.
Effective reputation management is about curating an image. Some criticize public relations work as manufacturing a facade when it is actually about highlighting an existing personality, voice, or identity. As NetReputation can attest, online reputation management is about taking an existing person or organization and ensuring the digital image is an accurate representation. At least seven elements factor into the creation of an ORM effort.
1. Creating Accurate Business Profiles
Many business leaders underestimate the significance of business profiles. For many local companies, Google profiles or other directory listings are the primary way new customers discover them. Inaccuracies in listings, like an incorrect address or phone number, can create challenges for customers and lead to potential negative reviews.
Always take the time to review local listings of your business or service. If there are mistakes, fix them. Also, prioritize creating business profiles so you can avoid simple errors. Managing your business profiles means preventing the presence of outdated or irrelevant information.
2. Monitoring Online Presence
Besides reviewing business profiles regularly, you must also pay attention to the business's online presence. Understand that you and others in your company are not the only ones writing about the brand. Consumers will also post to social media and other forums to discuss experiences, products, and customer service interactions.
The NetReputation team monitors brand and business keywords to stay on top of reviews, criticisms, and discussions. By staying informed of various conversations, companies have the opportunity to address client complaints and issues, showing a willingness to remain open-minded and understanding.
3. Guest Posting
Guest posting can improve visibility and authority in the marketplace. By acquiring guest posting positions, a company not only has a chance to share its wisdom and experience but also gains exposure to a potential client pool.
When a business focuses on sharing information rather than promoting goods and services, it is easier for customers to see it in a favorable light. Advertisements flood every monitor, so seeing a company offer advice without the promise of a sale or investment can paint it in a positive light.
4. Improving Social Media Visibility
Social media is unstable and uneasy to navigate. Many small businesses avoid social platforms because of brands that effectively burn themselves to the ground making a point that's often taken out of context.
NetReputation understands the reservations of most business owners, but social media users represent a significant number of consumers. When companies can toe the line between sharing posts and opinions without alienating the market, they can find lucrative paths to building strong and healthy consumer relationships.
5. Remember Your Offline Reputation
Reputation management is about more than negotiating or navigating online channels. A significant aspect of online reputation stems from offline behavior.
A company with poor customer relation skills in physical locations will likely experience a fair bit of feedback on digital platforms. Once the online rumor mill starts, it is nearly impossible to stop it. Therefore, NetReputation explains your offline reputation is just as important as your online one.
6. Develop Thought Leadership Skills
Have you heard of thought leadership? A thought leader is someone who doesn't regurgitate the same professional insights as leaders past. They are someone who is not afraid to voice their opinions and insights, even if they might be wrong.
Thought leaders exude confidence, which can encourage investment. However, do not allow ego to overshadow true business sense. A real thought leader knows how to ask for help and share the burden of success.
7. Embrace Honesty and Transparency
Honesty and transparency are vital to succeeding with today's consumers and in the modern marketplace. Every business and individual makes mistakes. You do not create a positive reputation by ignoring past mistakes but by embracing them and showing real and valuable change.
ORM Firms Improve Visibility With Targeted Focus
NetReputation, a leading ORM firm, cannot erase your or your business' history. Still, it can help you manage online reputations moving forward, improving visibility with a targeted focus on positive attributes. With work and commitment, the firm can increase interest from investment partners by establishing you and your brand as authorities in the industry.
NetReputation.com is an industry-leading online reputation management solutions provider focused on helping businesses and individuals repair, improve, and maintain positive brands on the web. Headquartered in Sarasota, Florida, NetReputation.com utilizes the latest in digital processes and technology to restore online reputations and empower long-term success online. NetReputation was established by online services innovator Adam Petrilli in 2015.
This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice.