NRF 2023: Shekel Reduces Time to Check Out with Breakthrough Retail Solutions | News Direct

NRF 2023: Shekel Reduces Time to Check Out with Breakthrough Retail Solutions Attendees can experience Shekel autonomous retail solutions in booth “supermarket” and partner booth displays

News release by Shekel Scales

facebook icon linkedin icon twitter icon pinterest icon email icon New York, NRF 2023 | January 03, 2023 12:35 PM Eastern Standard Time

 Shekel Scales (ASX: SBW), the leader in advanced weighing technology, will reveal its next breakthrough advancement for frictionless shopping at NRF 2023 Breakthrough (Retail’s Big Show) in New York, Jan. 15-17, 2023. Shekel’s retail solutions will be on display in an interactive format in booth #4045, with specific solutions integrated into autonomous checkout products showcased by retail tech leaders, including GK Software and UST Global.

At its NRF booth, Shekel will provide show attendees an opportunity to experience its autonomous shopping solutions in a store-like setup. Visitors will walk through the booth “supermarket” to “purchase” items, simulating a real-world shopping experience. Journeying through the booth, “shoppers” will interact with Shekel’s technology, including hubz smart coolers for unattended retail, Fastrack for highly accurate automatic recognition of fresh produce at high speeds, and Product Aware Shelves that identify every Stock Keeping Unit (SKU) laid on it and record each transaction. The highlight of the shopping experience will be testing out Shekel’s latest frictionless shopping innovation that shortens the time to check out.

WHO/WHAT: The Shekel Frictionless 2.0 Shopping Experience, showcasing the company’s full range of retail technologies, will be on display in booth #4045.

Additionally, Shekel solutions for autonomous retail will be on display in the following partner booths:

  • GK Software, Booth #4257 – hubz on display
  • UST Global, Booth #4051 – hubz on display

WHEN: NRF 2023 Breakthrough (Retail’s Big Show), Jan. 15-17, 2023

WHERE: Javits Center, 429 11th Ave, New York, NY 10001


About Shekel Scales

Shekel Scales is an innovative leader at the cutting edge of the global digital weighing industry for the past five decades. The company’s advanced weighing technologies are installed in nearly one million retail points of sale around the globe. Shekel developed the patented “Product Aware Technology,” which delivers a unique combination of sophisticated software, artificial intelligence (AI), the Internet of Things (IoT), and advanced algorithms. This technology is embedded in a range of products used in the retail, medical and industrial markets. Based in Israel, Shekel has worldwide offices and manufacturing facilities. To learn more, please visit and follow the company on LinkedIn.


Contact Details


Rainier Communications


Jenna Beaucage/Michelle Allard McMahon


Company Website

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