It seems like you can't go to a grocery store, liquor store or socially distanced backyard barbecue without seeing a can of hard seltzer.
The popularity of hard seltzer is exploding. It is the fastest-growing category in the alcoholic beverages industry with expected sales of $2.7 billion this year.
Just 8 weeks after its debut in January, Michelob ULTRA Organic Seltzer – the first nationally distributed organic hard seltzer – is introducing a second variety pack, known as the Classic Collection, which will include three new flavors: Mixed Berry, Citrus and Mango Apricot.
This follows the launch of the Michelob ULTRA Organic Seltzer Signature Collection, which touts refreshing flavors like Spicy Pineapple, Cucumber Lime and Peach Pear.
Michelob ULTRA Organic Seltzer’s Classic Collection is a superior USDA certified organic seltzer made with real, organic juice making it light, refreshing and ‘as real as it tastes.’ With only 90 calories, 2 carbs, 0 added sugar and infused with organic juice, the Classic Collection is the perfect option for people who prioritize natural flavors and enjoy an active lifestyle.
Ricardo Marques, VP of Marketing, Michelob ULTRA partnered with D S Simon Media and YourUpdate TV on a nationwide media tour to discuss the popularity of hard seltzer and the launch of the Classic Collection variety pack.
Michelob ULTRA Organic Seltzer’s Classic Collection will be available nationally starting March 2021 wherever Michelob ULTRA is sold in 12 pack 12oz cans. Mixed Berry will be available in 16oz and 25oz cans.
As the fastest growing beer brand in the country and with an established organic beer already in the brand family, Michelob ULTRA is positioned to thrive in the rapidly expanding hard seltzer category by providing a unique new option for the mature hard seltzer lover who enjoys a balanced lifestyle.
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