Paramount's Content for Change Hopes to Impact the Industry By building on its efforts to further inclusion in content creation, programming and workplace culture, the company is making a long-term commitment to fighting systemic inequality

By BreAnna Bell

In the wake of nationwide anti-racism and social justice protests erupting throughout the summer of 2020, many looked to the media and entertainment industries for signs of bold transformation. In June of that year, BET debuted its Content for Change initiative, an ambitious campaign built on a foundational belief that media plays an integral role in shaping cultural and community values.

Paramount is also committing to create and promote more diverse work environments to inspire creators of various backgrounds and ethnicities. To help transform the creative supply chain, the company is building on its legacy of work with new programs like the Content for Change Academy, which aims to remove barriers, build equity and invest in the industry’s next generation of leaders from nontraditional pathways.

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