Pencil partners with Adobe to bring AI-generated ads to brands & agencies Brands & agencies using Pencil’s AI-generated ads have been able to grow their businesses faster, doubling ad results and halving the cost to acquire customers
Los Angeles, California
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June 08, 2022 09:00 AM Eastern Daylight Time
Creative AI company Pencil has partnered with Adobe to bring professional-grade, AI-generated video ads to creative teams in brands and agencies.
With the mass pivot to ecommerce over the past 24 months, brands have leaned heavily on online advertising to acquire new customers and grow their businesses. However, successful online advertising calls for massive volumes of on-brand, personalized content. Pencil has been using algorithms to help brands & agencies generate online advertising content at 10x lower time and cost, while improving results by 2x, since 2018.
During the pandemic, Pencil saw the need for both automation and sustainability with respect to creative jobs as companies began to shift advertising operations online. By integrating Pencil’s AI-generated ads technology with Adobe After Effects, creative teams in brands and agencies now have access to tools allowing them to operate at scale – eliminating repetitive tasks so they can focus on more conceptual work.
Powering higher production value AI content with Adobe After Effects capabilities
One of the main challenges of AI content generation is the production quality – professional grade transitions, animations and video effects can make or break an ad’s aesthetic, which in turn affects customer engagement and return-on-advertising-spend (ROAS).
The superior visual quality enabled by Adobe After Effects gives brands and their marketing strategies an additional edge over their competitors not using AI ads.
Improving creative workflows and kindling inspiration with Pencil and Adobe After Effects
Integrating Adobe After Effects into Pencil enables professional creative teams already working with Adobe to seamlessly adopt AI content generation within their existing workflows.
The integration not only benefits creatives, but also small business owners who can now access professional grade advertising content at an accessible low cost.
Whether you’re a professional creative, large brand marketer or small business owner, Pencil joining forces with Adobe After Effects enhances the scale, quality and performance of creative work that you’re able to achieve.
Rob Carliner, Co-founder/COO of Angela Caglia Skincare, commented:"Pencil is by far the best way to create winning video ads at scale. By combining Oscar-worthy AI editing software (powered by Adobe After Effects) with AI learning algorithms it effectively eliminates the guesswork out of what makes for winning ad creatives."
Will Hanschell, Co-Founder and CEO of Pencil commented: “Our decision to integrate Adobe After Effects in our platform was an easy one. Being able to provide professional-grade AI content was originally an internal challenge but we were able to turn that around with Adobe After Effects network rendering. It has also allowed us to improve the processes and workflows of our creative users, and allowed them to focus more on shaping quality content rather than repetitive creative tasks.”
In addition to its new Adobe After Effects integration, Pencil leverages proprietary technology to generate video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics.
About Pencil
Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses.
Pencil’s AI-generated ads are a new way of making ads that algorithmically optimise for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s Creative AI platform generates ads in minutes and has been shown to double returns for brands.
Pencil was founded in 2018 with a team from Google, Meta and Uber and is backed by Sequoia Capital India’s Surge, Wavemaker Partners, Singapore Innovate and Entrepreneur First. For further information visit: https://www.trypencil.com
Contact Details
Pencil
Bilal Mahmood
+44 7714 007257
b.mahmood@stockwoodstrategy.com
Company Website
