Perfitly, a virtual reality/augmented reality (VR/AR) and AI-powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers, today announced its partnership with Germany/UK-based To Act Brand, a plus-size women’s apparel brand catering to sizes between 42-54. Through the partnership, To Act Brand will incorporate Perfitly’s cutting-edge virtual fitting platform, including size recommendations and visualizations, into its e-commerce channel, allowing the brand to better engage shoppers while increasing conversion and reducing return rates.
Perfitly’s solutions will help plus-size shoppers find their perfect fit when shopping on To Act Brand’s website. Once on the homepage, customers can create a digital avatar of themselves and select any fashion piece in To Act Brand’s Spring/Summer 2022 collection, to virtually try on and personalize by sizing up and down.
“Working with Perfitly has enabled our brand to offer shoppers beautiful plus-size clothing through an interactive shopping experience that mimics brick and mortar stores,” said Anna Carlotta, CEO and Co-Founder of To Act Brand. “We are looking forward to delighting our shoppers with a fun way to engage with our collections while seeing higher conversion rates and reduced returns due to the virtual fitting room technology we now have access to. Additionally, we’re proud to now offer a solution to shoppers that will also increase our sustainability efforts in the fashion industry.”
Size inclusivity has been a major issue for the retail and fashion industries, with shoppers of all sizes needing to return their clothing items often. To Act Brand now joins Perfitly's repertoire of boutique brands and global clients who are using virtual fitting room solutions to provide accurate virtual fitting and enhanced shopping experiences for their target audiences, eliminating the need for returns.
“Working with To Act Brand has been a great opportunity to expand our footprint in the European market and showcase our technologies in collaboration with a size-inclusive brand that’s working to combine sustainability goals with a next-level e-commerce experience,” said AJ Jarzebiak, Head of Product Strategy and Business Development at Perfitly. “It’s rewarding to help our clients become disrupters within their industries, especially as the e-commerce space continues to become more competitive.”
Following this partnership, Perfitly will continue to expand its business development on a global scale by working with retailers of all sizes and expects to see an influx of traffic to their core business and metaverse applications throughout 2022.
About Perfitly: Perfitly is a virtual reality and augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers. Perfitly’s cutting-edge size recommendation and visualization platform serves fashion brands and works to help increase sales and conversion and reduce returns, while enhancing sustainability. Perfitly enables shoppers to try on clothes, find their perfect fit and look, and purchase with confidence - all from the comfort of their homes. To learn more, please visit: Perfitly.com.
About To Act Brand: To Act Brand aims to take plus-size fashion out of its niche and in doing so, the brand celebrates and embraces the diversity of curvy bodies and their shapes with bold colours, patterns and exciting cuts. To shop the collection, please visit: ToActBrand.com.
North 6th Agency for Perfitly