Playmaker, a leading social media sports and entertainment content platform catering to Gen Z, and Complexity Gaming, a GameSquare company, have announced a multi-year partnership to link traditional sports and gaming through content collaboration and strategic development with athletes and gamers.
“Given its emerging popularity among our audience, we know this is the optimal time to fully embrace esports, and launch a dedicated channel,” said Playmaker CEO Brandon Harris. “Complexity Gaming’s support is essential in building out this new vertical, as we now have significant connections to prominent industry tools, leaders and influencers.”
As a leading esports organization in North America, Complexity will serve as a key resource for Playmaker as it ventures into the ascending esports market with its recalibrated esports and gaming channel, playmakerOP. The partnership will arm Playmaker with preferred access to GameSquare’s full service content studio, creative assets, gaming equipment and technology, and a roster of high-profile athletes and gaming influencers under management. Additionally, Playmaker will utilize Complexity’s two decades of industry knowledge as it builds out a comprehensive gaming strategy.
Playmaker’s sizable following enhances Complexity’s efforts to drive media visibility and brand awareness. Playmaker’s audience includes more than 18 million followers across social platforms, touching a variety of verticals including sports, betting and entertainment. Additionally, Playmaker manages and produces content with notable athletes and influencers such as Tracy McGrady, Nate Robinson and Xavien Howard, amplifying the magnitude of its influence and reach.
“We want to ensure that we are at the forefront of the convergence of gaming and traditional sports,“ said GameSquare CEO Justin Kenna. “Working alongside Playmaker affords Complexity access to engaged audiences across sports and entertainment, noteworthy influencers, and key brand relationships, making the company the ideal partner to expand our capabilities and serve our growing global audience.”
Founded in 2018, Playmaker is a new-age media, talent & merchandise company. The company currently influences more than 18 million followers across its social media, 50+ athletes under management and more than 20 original shows on Snap Discover. In addition to its flagship sports content, Playmaker operates independent branded verticals including betting, entertainment, basketball and esports. For more information, please visit Playmaker’s official website: https://playmakerhq.com/
About Complexity Gaming
Complexity Gaming, a GameSquare subsidiary, is one of North America’s longest-standing esports organizations. Complexity Gaming’s Esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports. For more information on Complexity Gaming, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.
GameSquare (CSE: GSQ; OTCQB: GMSQF; FRA: 29Q1) is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Cut+Sew (Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organization operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada.