PR Expert April White Announces Web Release of ‘Is Living United Worth the Fight?,’ a Talk for TEDxAlmansorParkLive Following the TEDxAlmansorParkLive virtual event, White’s talk on the fight to live united is available now to watch online
Pasadena, CA
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May 02, 2022 08:00 AM Eastern Daylight Time
Following the TEDxAlmansorParkLive virtual event, public relations industry thought leader and agency owner April White today announced the web release of her official TEDx talk, “Is Living United Worth the Fight?”
As a former journalist and the founder of Trust Relations, White believes that we can move beyond the differences that sow division and judgment in society today, with the power of self-reflection. “Is Living United Worth the Fight?” is now available to watch on the Trust Relations website, as well as on the official TEDx Talks YouTube channel.
During the talk, which first premiered at the virtual TEDxAlmansorParkLive event on April 23, 2022, White shares her personal journey to live a more united life, after overcoming years of estrangement from her family over ideological differences. “Is Living United Worth the Fight?” also uncovers the steps we can take to reckon with the behaviors we dislike in others, in order to refine our own personal weaknesses and recognize everyone’s inherent value.
“I believe that if we can pinpoint what upsets or irritates us in others, we can reclaim it in ourselves and use it as a tool to self-correct and improve,” said White. “We can be the change we want to see in the world and live a more authentic life, both personally and professionally, if we embrace the differences that might otherwise alienate us from others.”
“Is Living United Worth the Fight?” taps into the professional philosophy that drives the mission of White’s PR firm, Trust Relations. White coined the term “trust relations'' to replace the traditional concept of public relations, in an effort to promote the importance of authenticity and trust-building exercises as part of any brand building or reputation management campaign. Her talk for TEDxAlmansorParkLive offers actionable steps to recognize dissonance and build authentic connections as business leaders, in our relationships and with ourselves.
TEDxAlmansorParkLive is an independently organized event created in the spirit of TED’s mission of “ideas worth spreading.” The TEDx program helps communities, organizations and individuals produce TED-style events at the local level, while TEDxLive events are centered around the live webcast of an official TED Conference, providing a more open and global audience through virtual attendance.
To access more information about the TEDxAlmansorParkLive event and to watch April’s talk any time, visit https://trustrelations.agency/landing-page-tedx-talk/.
About April White
April White is a leading public relations veteran who has nearly 20 years of experience counseling and implementing campaigns on behalf of clients across various industries, from Fortune 100 companies to startups. She has worked at the world’s best PR agencies in New York City, including Weber Shandwick, Edelman and Rubenstein Public Relations before starting her own firm, Trust Relations, and has represented an impressive roster of clients and their executives over the course of her career.
White is a former award-winning journalist and current contributor to Forbes, Newsweek, Entrepreneur, PRNews, and PR Daily. She is also the co-host of several industry podcasts including The PR Wine Down, Hyper Busters and the newly debuted Trust Relations: The Podcast.
You can connect with White on LinkedIn if you’re interested in booking her as a speaker or podcast guest.
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading, often in the form of short talks delivered by leading thinkers and doers. Many of these talks are given at TED conferences, intimate TED Salons and thousands of independently organized TEDx events around the world. Videos of these talks are made available, free, on TED.com and other platforms. Audio versions of TED Talks are published to TED Talks Daily, available on all podcast platforms.
TED's open and free initiatives for spreading ideas include TED.com, where new TED Talk videos are posted daily; TEDx, which licenses thousands of individuals and groups to host local, self-organized TED-style events around the world; the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities; The Audacious Project, which surfaces and funds critical ideas that have the potential to impact millions of lives; TED Translators, which crowdsources the subtitling of TED Talks so that big ideas can spread across languages and borders; and the educational initiative TED-Ed. TED also offers TED@Work, a program that reimagines TED Talks for workplace learning. TED also has a growing library of original podcasts, including The TED Interview with Chris Anderson, WorkLife with Adam Grant, Far Flung with Saleem Reshamwala and How to Be a Better Human.
Follow TED on Twitter, Facebook, Instagram and on LinkedIn.
Trust Relations, founded in 2019, is a virtual strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications focused on communicating clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency/.
Contact Details
April White
+1 323-216-8589
