Premier Rugby Sevens (PR7s), the new sports league that will debut with the top U.S. men and women Olympic players, today unveiled the league’s six team brands. Along with logos, regions, and color schemes, PR7s confirmed the following team names:
As a North American-based league, each brand represents a specific region of North America. The Loonies will hail from the North. The Team will represent Texas and the plains. The Loggerheads will associate with Cascadia. The Locals will ride with the New Yorkers. The Experts will emerge from the Mountain West. And the Headliners will identify themselves with the Midsouth. The Headliners’ brand is a nod to the region where the league will make its debut when The PR7s Inaugural Championship comes to Memphis on Oct. 9.
The Headliners, Loonies, Loggerheads, and Experts will launch with a men’s squad and a women’s squad for each brand in 2021. The Team and the Locals will debut with men’s teams – for a total of 10 teams in the league.
“This type of branding exercise has never been done in professional sports,” said Owen Scannell, Founder and CEO of Premier Rugby Sevens. “We now have singular brands that represent both a male team and a female team. And as a league built on the foundation of attracting the best North American athletes, we also want the brands to represent many of the regions where our players were born and raised.”
PR7s’ initial player signings feature several stars from both the Men’s and Women’s U.S. Olympic Rugby Sevens Teams, including Perry Baker, Danny Barrett, Abby Gustaitis, Carlin Isles, Alev Kelter, Ilona Maher, Folau Niua, Naya Tapper, Stephen Tomasin, and Kevon Williams.
The league’s first events, dubbed The PR7s Inaugural Championship, will take place in Memphis at AutoZone Park on Saturday, Oct. 9 from 9 a.m. to 5 p.m. CDT. Tickets to see the league’s debut live in Memphis are on sale now at PRSevens.com/tickets.
For fans unable to make it to Memphis to witness the event in person, the inaugural men’s and women’s tournaments will be available through FOX Sports. The PR7s Inaugural Championship will be live across FS2, the FOX Sports App, and FOXSports.com, with the championship re-airing on FS1.
About Premier Rugby Sevens
Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America. Scheduled to debut in the Fall of 2021, PR7s is the first league of its kind with both women’s teams and men’s teams under one umbrella with equal pay. With a focus on accessibility and entertaining content for fans, the league will showcase the electrifying sport of rugby sevens through a single-day touring format in cities across the United States and Canada. The PR7s Inaugural Championship will take place in Memphis on Oct. 9 and will be available via FOX Sports. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn.