Programmatic Consultancy AI Digital Has Banner Growth Year, Focuses on Scaling its Centers of Excellence, ELEVATE Optimization and Outcomes Platform Newly appointed Chief Financial Officer Sandeep Gill Positions AI Digital for Continued Organizational Excellence
New York, NY
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December 06, 2022 09:30 AM Eastern Standard Time
AI Digital, a full-service, global programmatic consultancy that delivers unrivaled data and technology access and audience analytics to elevate consumer experience, has had a banner year by doubling its revenue year over year. Riding the momentum, AI Digital has appointed Sandeep Gill as its first chief financial officer to manage AI Digital’s current and future financial plan and streamline processes ultimately leading to organizational excellence allowing AI Digital to better serve its clients.
AI Digital has increased its specialization in driving programmatic results in emerging streaming channels and highly regulated categories and business sectors. Within the past year, the company has expanded and diversified its client base across various sectors including financial services, DTC, pharma/healthcare, political, state/local government, tourism, retail, QSR, B2B and retail media.
AI Digital’s growth is a direct result of marketers’ increased need to maximize performance of the walled garden platforms through hands-on keyboard trading and optimization and holistic and omni-channel, outcome-based strategies that drive value in today's often closed market. To provide its clients with unrivaled insight into changing consumer behavior, AI Digital has built centers of excellence around key focus areas where marketers require increased expertise and unbiased counsel such as retail media, online/offline commerce, OTT and streaming, streaming audio & DOOH, identity, and dynamic optimization and media/business accountability.
AI Digital’s proprietary platform ELEVATE improves programmatic optimization and ultimately brand and business outcomes by identifying growth areas in media plans that drive incremental sales and business outcomes. In addition, it has begun to debut accountability metrics that ensure campaigns are delivering on performance drivers that are typically not shared in a non-transparent ecosystem. As part of its expansion efforts, AI Digital will continue to scale its ELEVATE platform to ensure its clients' dollars are held to a higher standard by providing comprehensive and accountable insights into the audiences, channels and publishers that are driving outcomes.
“At AI Digital, we believe that programmatic and digital can be a true growth driver for brands, and we are focused on being industry leaders and experts in maximizing performance of the walled gardens. We are committed to ensuring our clients leverage tech and data to drive better outcomes,” said Stephen Magli, CEO at AI Digital. “As we look ahead, we stay focused on our mission and also grow our expertise across emerging channels such as streaming, OTT, commerce and retail media.”
As Chief Financial Officer, Sandeep Gill brings over a decade of experience in efficiently scaling high growth firms. Prior to joining AI Digital, Gill held CFO and consultant roles at high growth firms spanning the advertising, business services, and fintech verticals. Gill was CFO at PandoLogic, a leading AI-enabled programmatic job advertising solution, for the period 2015-2021, and until its acquisition by Veritone (Nasdaq: VERI).
“AI Digital has experienced tremendous growth across several verticals as a direct result of its global team’s insight into key platforms and walled gardens,” said Sandeep Gill, CFO at AI Digital. “I’m excited to build on AI Digital’s momentum, and leverage our unrivaled data and technology expertise, along with our advanced analytics-driven optimization and measurement, to ensure the continued success of all our clients.”
About AI Digital
AI Digital is a full-service, global programmatic consultancy that empowers agencies and advertisers with digital expertise and instant data enabled programmatic infrastructure across all media types and access to all leading technology, cookieless data, premium publishers and inventory. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in-platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io.
Contact Details
Kite Hill PR for AI Digital
Ilana Hill
+1 561-289-3229
Company Website
