Prove Your Purpose: A $30 Million Commitment to Founders of Color in Outdoor Industry | News Direct

Prove Your Purpose: A $30 Million Commitment to Founders of Color in Outdoor Industry

News release by Porter Novelli

facebook icon linkedin icon twitter icon pinterest icon email icon Northampton, MA | November 12, 2021 01:17 PM Eastern Standard Time

The great outdoors should be enjoyed by all, but there is a gap in who has access to it. This inequity isn’t only in experiencing nature itself, but also in entering the business surrounding the activities. The outdoor sector is worth $459.8 billion, but only around 1 percent of the retail space is owned or led by people of color. Today, we dive into how one brand is providing funding to help solve this glaring disparity.

Read the full insight here.

View additional multimedia and more ESG storytelling from Porter Novelli on 3blmedia.com