Quarantined and Engaged:They Said ‘Yes!’ Sally Morrison, Director of PR for Natural Diamonds at De Beers Group, partners with YourUpdate TV on nationwide media tour to discuss how to buy a diamond engagement ring that is right for you.
New York, NY | November 24, 2020 10:15 AM Eastern Standard Time
The coronavirus outbreak has affected the wedding industry in many ways. Large wedding gatherings might be on hold, but what isn’t on hold is are couples showing their love for one another and getting engaged
According to a report by The Knot, more than 6 in 10 engaged couples say that stay-at-home restrictions due to the coronavirus have strengthened their relationships.
Jewelers say that despite difficult economic times, they are seeing consumers spend more than ever on diamond engagement rings. The reasons for this include:
- Increased sense of intimacy and desire to sacrifice for each other
- More budget available because of canceled weddings and honeymoons
- Pent up demand to spend after months of nowhere to go
This holiday season, fine jewelry retailers are reporting that their diamond sales are strong, with bridal being the primary driver for consumer demand. Strong anecdotal evidence shows that engagements are up over the period since COVID hit in Spring 2020, and jewelers say more couples than ever are choosing diamond engagement rings – eschewing industry concerns that the difficult economy would impact the bridal market.
Sally Morrison, Director of PR for Natural Diamonds at De Beers Group conducted a nationwide media tour to explain the latest trends in engagement rings and discussed:
- What research has shown when it comes to an increase in the number of people getting engaged
- What should a customer look for when it comes to picking a diamond
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