SHARON PERSONAL CARE TO INTRODUCE ECO-FRIENDLY WET WIPE PRESERVATIVE AT WORLD OF WIPES 2023 The new offering is the latest addition to Sharon’s revolutionary clean-label wet wipes preservative platform

News release by Sharon Personal Care

facebook icon linkedin icon twitter icon pinterest icon email icon Ashdod, Israel | June 14, 2023 09:00 AM Eastern Daylight Time

Sharon Personal Care, a global supplier of innovative, environmentally friendly ingredient solutions for a broad range of personal care products, will introduce the SharoWIPES™ line, the newest addition to the company’s groundbreaking wet wipe preservative platform. This new preservative is a clean label and eco-friendly solution that is free from phenoxyethanol, parabens, CIT/MIT, and formaldehyde donors. It offers a technological breakthrough that protects both the formula and the nonwoven from the outside environment.

While developing its SharoWIPES line, Sharon Personal Care researched the impact of the physical characteristics of different types of fabrics, ranging from traditional to trendy, on preservation. Through systematic analysis of factors, such as contact angle, pore size, fiber diameter, and zeta potential, they gained valuable insights into the physical contributions affecting preservation. The interaction between microorganisms and fabrics was also thoroughly examined to enhance comprehension and proactively address preservation difficulties.

“Preservation of wet wipes is known to be a very challenging issue. The unique product characteristics of wipes introduce microbiological risks for both the formula and the fabric, and ingredient safety concerns are especially high with wet wipes, since they are used for baby care and on sensitive areas,” says Paul Salama, PhD, Chief Technical Officer and Head of Innovation at Sharon Personal Care. “Our SharoWIPES line was created following in-depth research to address these challenges. The solutions in this line are optimized with carefully selected hydrophilic components that are combined with a unique anti-biofilm mechanism to deliver an ultimate level of protection for the wipe and formula.”

SharoWIPES feature a carefully selected combination of hydrophilic elements, complemented by an antibiofilm agent. This breakthrough formulation ensures high efficacy and broad-spectrum protection at minimal usage levels. SharoWIPES not only prevents the formation of biofilms, which can harbor bacteria, but also addresses the selective interaction between preservatives and fabrics. By delivering optimal protection for both the formula and the non-woven fabric.

Key features and benefits of SharoWIPES™ include:

  • Broad spectrum protection against bacteria
  • Unique anti-biofilm mechanism to prevent bacterial adherence
  • High efficacy at low-usage levels (<l%)
  • Flexible platform suitable for various wet wipe applications
  • Water-soluble and readily biodegradable
  • Globally compliant
  • Odorless and colorless


The preservative components in SharoWIPES are readily biodegradable, making them environmentally friendly. The entire range is vegan, ensuring its suitability for use on baby wipes and sensitive areas. All components of SharoWIPES have also been clinically tested for safety and some have an E number due to their inclusion in food additives listings.

To learn more about SharoWIPES preservative platform, meet us at World of Wipes International Conference, taking place July 17-20 at the Atlanta Marriott Marquis in Georgia. Dr. Noa Ziklo from Sharon’s Innovation Group will also deliver a presentation, A Holistic Approach Towards Wipes Preservation, at World of Wipes on Wednesday, July 19 at 12:00 noon, and will share findings from the research Sharon conducted to develop its line of wet wipe preservatives.

For those not attending World of Wipes, more information about SharoWIPES and Sharon Personal Care's full range of products can be found at


SharoWIPES: Sharon Personal Care will introduce its new SharoWIPES™ line, the newest addition to the company's groundbreaking wet wipe preservative platform, during World of Wipes 2023.


About Sharon Personal Care

Headquartered in Ashdod, Israel, Sharon Personal Care is a global supplier of innovative ingredient solutions for a broad range of personal care products – with specialized expertise in trending market segments. The company’s product portfolio includes unique preservatives, building blocks, and functional chemistries and active ingredients. Today’s Sharon has a proven track record of innovation combined with the ability to provide comprehensive solutions at light speed. With a solid foundation in environmentally sustainable chemistry, Sharon delivers multifunctional ingredient solutions that help differentiate personal care products in a fast-changing market.

Established in 1977 by Dr. Danny Sommerfeld, the company employs more than 200 people worldwide, with manufacturing and scientific facilities on three continents. Sharon Personal Care is owned primarily by Tene Investment Funds (Tel Aviv), an Israeli private equity growth fund focused on the industrial and technology sectors.





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Sharon Personal CareWet wipe preservativeSharoWIPESWorld of Wipes