Shekel Technology Drives its First US Autonomous Store | News Direct

Shekel Technology Drives its First US Autonomous Store

News release by SHEKEL

facebook icon linkedin icon twitter icon pinterest icon email icon Tel Aviv, Israel | January 20, 2022 10:45 AM Eastern Standard Time

SHEKEL (ASX: SBW), the Israeli-based leader in artificial intelligence-based (AI) electronic weighing systems, will see its groundbreaking product identification technology implemented in the world’s first fully first autonomous store opening shortly in Fayetteville, Georgia.

Nourish + Bloom, a new retail chain which aims to offer healthy food to communities across the United States, will feature Shekel’s smart solutions for accurate and real-time identification of shelf products in its flagship store due to open on January 21.

N&B Market (PR)
N&B Market (PR)

Developed for the global retail and healthcare services sectors, the technology enables the rapid implementation of autonomous shopping at reasonable costs, while completely maintaining the buyers’ privacy. Shekel’s technology will combine with Hitachi’s consumer tracking technology in the Nourish + Bloom chain. Customers will use a mobile app, developed by UST, make their purchases from product-aware shelves, and have payment channeled directly to their payment systems, completely eliminating waiting in line at checkouts.

The store also includes a bistro offering a wide range of healthy fresh food to order, where the customer can sit in a café to eat on the spot or have delivered. In addition to the autonomous shopping experience, customers can have their purchases delivered to their homes by dedicated robots.

The N+B chain, which has a social and environmental agenda, promotes a unique concept that it says redefines the "traditional corner store in the neighborhood" by focusing on the personal connection of the neighborhood retailer while introducing sustainability and autonomous checkout technology. The highest priority is given to local brands to reduce the carbon footprint. In addition, fresh food products and the importance of care and health are high on the chain's priorities while adhering to the highest standards.

The new store is the first expression of its kind worldwide, resulting from the unique collaboration of three advanced technology companies, Hitachi, SHEKEL, and UST who have partnered to create an innovative and advanced system for the retail world:

SHEKEL's product identification technology enables accurate and real-time product recognition technology; Hitachi's 3D LiDAR technology, enables monitoring customers and linking products to their personal shopping cart without compromising the customer privacy; while UST developed the in-store management systems and the store app. UST also manages the project, integrates between all three and makes the application accessible to the store customer.

Jamie and Jilea Hemmings, founders of Nourish + Bloom Market, are excited to redefine what the future of grocery shopping looks like: “Through our partnerships with UST, and Shekel for autonomous and smart shelf technologies, we will be able to increase access to healthier food options as we continue to expand around the United States."

Rami Bahar, Chief Business Development Manager of SHEKEL stated:

“We are proud to partner with a new retail chain that promotes and operates on the values of innovation, sustainability and community. SHEKEL is at the forefront of retail tech with an outstanding combination of patented IoT sensors and artificial intelligence-based algorithms, resulting in the best product recognition technology available today. Our groundbreaking technology enables a scalable implementation of autonomous shopping, at reasonable costs, without operational limitations while completely maintaining the privacy of the shoppers. The partnership with Hitachi and UST, each a leader in its field, enables us to offer a holistic and complete product, with an attractive return on investment model that allows, for the first time, a profitable rollout of autonomous store networks."

How it works

To buy in the autonomous store, the customer downloads an app and enters the means of payment only once. When the buyer arrives at the store, a barcode is used for identification. Selected products are placed in the shopping cart, and at that moment the smart shelving system identifies the purchase, knows how to refund returned products and informs the retailer of what was taken, anything that may be missing, and what was not returned to its place. On the successful transaction, the buyer exits the store, and the receipt is sent to the app.

Following the launch of the flagship store in Fayetteville, GA the chain intends to develop a network of franchise branches across the US with the same concept over the next few years. SHEKEL and the other partners will be contracted as providers of the autonomous store platform.

About Shekel – Doing Magic with Gravity

SHEKEL has been at the forefront of the digital weighing industry for the past four decades. Thanks to a unique combination of innovative technology, sophisticated software, artificial intelligence models and advanced algorithms, SHEKEL's weighing systems have proven their ability to provide weighing solutions with maximum precision, as well as gaining recognition of their products and indicative solutions for a wide range of industries, from retail and medical to science and security. SHEKEL strives to help its partners reach their goals and serve their customers in the best way, and to improve the lives of millions all over the world.

Leveraging many years of experience and countless success stories, our aspiration to preserve SHEKEL’s status as a leader in the digital weighing industry is embodied and defined in our basic principle: the customer is at the center of everything that we do. That magic solution that blends many years of thought leadership, combined with a mindset of entrepreneurship and innovation, is what motivates our team to continue to develop differentiating technologies, and in this is the source of SHEKEL'S appeal. The protected combination of SHEKEL patents, which combine weighing technologies with artificial intelligence (AI) and Internet of Things (IoT) technologies has led to the development of our "product-conscious technology".

SHEKEL is committed to continue to innovate and expand into global markets.

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About N&B

Nourish + Bloom Market is the first autonomous grocery store with robotic delivery in the United States and the first African American owned autonomous grocery store in the world. Nourish + Bloom is on a mission to make eating healthy and convenient. We believe that everyone deserves to eat healthy.

Nourish + Bloom offers locally sourced craft items, such as produce, meats, baked goods, dairy and prepared meals, alongside everyday convenience items with no checkout. The benefit of autonomous shopping, vending, and robotic delivery means you have 24/7/365 access to real food and environmentally friendly products anytime.

All products provided at Nourish and Bloom Markets are made with the highest quality ingredients that are minimally processed.

About UST

Born digital, UST have always believed in the power of technology to engineer a better future/ UST helps the world’s best companies succeed through transformation. Using a nimble, creative approach UST works together from start to finish to realize their customers’ vision for tomorrow. With the right talent and tools, UST crafts disruptive solutions, and provide the resources and expertise clients need to bring them to life.

About Hitachi Vantara

Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., guides our customers from what's now to what's next by solving their digital challenges. Working alongside each customer, we apply our unmatched industrial and digital capabilities to their data and applications to benefit both business and society. More than 80 percent of Fortune 100 companies trust Hitachi Vantara to help them develop new revenue streams, unlock competitive advantages, lower costs, enhance customer experiences, and deliver social and environmental value. Visit us at


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SHEKELNourish + Bloomautonomous storeartificial intelligenceelectronic weighing systemsN&B MarketHitachiLidarfrictionlessretail-tech