CIPIO, a B2C Subscription Customer Success company, today announced that Tony Alika Owens and Marge Breya have joined its board of directors and started its seed round.
Owens, who previously served as President of Sales Force and Group Vice President of Oracle will be the resident SaaS Growth expert at CIPIO. Having led the launches of multiple Salesforce Portfolio Products, including Einstein, Owens has gathered priceless knowledge on how to roll out and rapidly scale AI-powered SaaS products – a skill that will prove indispensable to CIPIO as it accelerates innovation and growth in the coming months.
Breya currently serves as a strategic advisor for 8X8, a leading VoIP solution provider and her leadership in B2B Marketing and Customer Success Strategies for multiple high-growth startups and enterprises will be indispensable in CIPIO’s product roadmap and market expansion. She has extensive B2B GTM and Customer Success expertise spanning over 25 years as a General Manager, Chief Operating Officer, and Chief Marketing Officer – as well as a board veteran – at some of the world’s leading software companies, including SAP, MicroStrategy, Ionic Security, Informatica Corporation, and HP. Breya has also held public company board positions at Jive Software, LSC Communications, and Document Sciences Corporation.
“There is no better way for a startup like CIPIO to come out of stealth mode and launch than with a vote of confidence from Tony and Marge,” said Sundeep Sanghavi, Co-Founder and Chairman of CIPIO. “These two powerhouses are proven experts at building, leading, and scaling SaaS companies fast. Their joint decision to invest in CIPIO and kick off our seed round is a strong validation of our team, unique IP, and massive opportunity in one of the fastest growing economies of B2C Subscription.”
B2C Subscription Economy is predicted to be @ $478B by 2025 at 68% CAGR, yet its churn rate is double its counterparts in B2B SaaS Economy. CIPIO is uber obsessed with driving growth for B2C Subscription companies through its Domain Infused Data Apps Platform™.
“We no longer live in a world where customer lifecycles are linear,” said Owens. “With massive shifts in consumer behavior, B2C Subscription companies need better solutions to minimize churn and boost upsell opportunities. CIPIO’s domain infused Data Apps enables B2C Subscription companies to analyze customer triggers faster, proactively address engagement blindspots and maximize customer impact for repeatable growth and lifetime value.”
“CIPIO is determined to bring the power of customer acquisition and retention machine learning to high-churn consumer subscription markets,” said Breya. “Two out of three B2C Subscription companies lack a robust strategy to prevent customer churn. CIPIO’s unique algorithms predict and recommend who, when, what, why, where, and how across mediums and channels enabling B2C Subscription companies to retain customers and drive continuous growth, regardless of transient market dynamics.”
CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Businesses. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time.