Thanksgiving is by far the most delicious holiday of the year, but if you’re hosting a house full of people — or even just preparing dinner for a few friends — it can be a lot of work. Recently, Chief Business Officer and Holiday Shopping Expert at Shipt, Rina Hurst, participated in a nationwide satellite media tour to discuss Shipt’s ‘Thanksgiving Most Forgotten List’ and much more.
A video accompanying this announcement is available at: https://youtu.be/Al5gBSOboTc
Thanksgiving is the official kick-off to the holiday season, which means days get shorter and the to-do lists get longer. Through their recent Thanksgiving Shopping Survey, Shipt uncovered that a majority of Americans - more than 80% - will be preparing or cooking their Thanksgiving meal this year, which means they need to get their lists in order ASAP.
It turns out that more people than we think forget important holiday necessities, in fact over half of Americans (61%) surveyed admit to forgetting to buy a food or seasonal ingredient needed for their Thanksgiving meal.
The three most commonly forgotten Thanksgiving food items include:
1. Cranberries (33%)
2. Fragrant spices (such as thyme, basil, etc) (30%)
3. Beverages (21%)
Another recent trend is buying ready-made items for Thanksgiving and holiday meals. One quarter of Americans are purchasing elements of their meal ready-made from the store, with over half (52%) purchasing their Thanksgiving bread loaves or rolls rather than baking from scratch.
One of the biggest resources this holiday season will be home delivery services, like Shipt. They have a dedicated force of Shipt Shoppers that provide a personalized shopping experience and bring the store to your door - with more than 130 retailers nationwide, which can offer same-day delivery of groceries, essentials, pet items, apparel, office supplies and more.
To view the Thanksgiving Most Forgotten List, Shipt users can visit Shipt.com or the Shipt app, where the shoppable list will be available in the shelf category icons.
About Rina Hurst:
Rina Hurst is the Chief Business Officer at Shipt, leading the company’s Business Development, Partner Success and Digital Site Experience teams. In this role, Rina helps spark connections by delivering an easy-to-shop digital site, launching new and innovative partnerships, and building creative strategies alongside retailers and CPGs to continually meet their unique needs for success. Rina received her MBA from Georgetown University and her undergraduate degree from Virginia Tech.
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